Reed Exhibitions China Reports 2011 Growth
Reed Exhibitions Greater China, part of the Reed Elsevier Group, reported a year of growth in 2011 with seven new trade shows launched in six different industry sectors and record levels of participants at its exhibitions.
The seven new exhibitions launched by Reed or through joint venture partnerships this year include Industrial Materials China, Gifts & Home Shanghai, Green Lighting Shanghai Expo & Forum, China (Shenzhen) International Maternity, Baby and Children’s Product Exhibition, Green Hospital Solution Expo, China Veterinary Technology & Equipment Exhibitionand the China International Exhibition & Forum on Solid State Lighting.
Additionally, Reed also reported that seven existing trade shows saw year-on-year double-digit growth in visitor numbers. Gaming industry trade show, G2E Asia, recorded an increase of 25 percent, compared with last year. Reed Shanghai’s SinoCorrugated and SinoFoldingCarton reported visitor increases of 77 percent and 39 percent, respectively, compared with 2009. The autumn edition of the China (Shenzhen) International Gift & Home Fair drew a record 64,386 crowd, up 11 percent from 2010. The collocated 100% design Shanghaiand IHDD received 15 percent more visitors than its previous edition. Lastly, Aluminium China saw international visitors jump 76 percent, which management credited to the efforts of a new marketing programme.
Mike Jiang, managing director of Reed Huabo Exhibitions said “What is particularly pleasing is that we are seeing improvements and growth in so many different aspects of the shows – not just in raw numbers through the doors. Our customers can clearly see the enhanced value they are getting with us. That is being reflected in their feedback and uptake of booths for future events, and that is a testament to our holistic approach to exhibition management. Strong results for shows like the Maternity, Baby & Children’s Product Exhibition spur our efforts to make further forays into new markets in 2012.”