Reed Exhibitions Korea Appoints Country General Manager
July 13, 2016
Reed Exhibitions recently named JB Son Country as general manager of its South Korea operations. Son is based in the Reed Seoul office and reports to the president of Reed Exhibitions Greater China.
Son holds a Bachelor of Communications degree from Busan National University, as well as an MBA from Seoul National University, Korea.
He brings with him nearly two decades of high-level experience in Korea’s pharmaceutical industry at MSD and Novartis. Most recently he was head of commercial in Asia-Pacific for Novartis Vaccines’ Korea cluster, which includes Taiwan, Hong Kong and Macao.
Hu Wei, president of Reed Exhibitions Greater China, said: "JB’s excellent track record and wealth of experience will bring outstanding insight and value to the management team, as we build a new business in Korea and lead Reed through the next stage of its development in Asia. Through this appointment, Reed is progressing its strategy to enhance its service to the Korean market. We’re keen to expand the value we provide to global customers who come to Korea, one of Asia's most important markets.”
Son added: "I’m delighted to be joining Reed as Country General Manager for Korea. Reed’s considerable potential and its compelling customer focus make this an exciting place to be as we implement a new strategy. We plan to grow our business in Korea by making strong investments, expanding local partnerships and launching new shows.
Reed already has joined with COEX, a leading exhibition venue in Korea, to organize International Franchise Seoul, Korea’s largest franchise trade show.
Reed also has worked with K.Fairs, an established and highly regarded trade fair organizer in Korea, since joining forces in 2014 to organize Kormarine, Korea’s largest international maritime industry event.
Most recently, Reed has acquired four events from K.Fairs, namely Electronics Manufacturing Korea and three Home Table Deco Fair events across multiple cities in Korea. Rapid expansion, characterized by further acquisitions and new launches Korea, will continue to be pursued in the near term.
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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