Reed Exhibitions Unveils China’s First-ever Marketing Certification Program
February 9, 2016
Reed Exhibitions Greater China made its mark in China with successful completion of the nation’s first-ever marketing certification program for exhibition industry professionals.
The Reed Exhibitions Greater China (RXGC) Marketing Certification Program, launched in March 2015, was designed with the specific aim to educate and certify marketers. It supports Reed’s vision to build a strong marketing and digital DNA within the company by developing a pool of marketing talents, and provides recognition for knowledge and skills that are critical to employees’ marketing success.
Throughout 2015, the program instructed nearly 30 topics addressing key exhibition-specific marketing skill sets in Reed’s Beijing, Shanghai and Shenzhen offices; the program ended with a comprehensive skill assessment in December.
The 2015 program graduating class included 40 full-time Reed employees at various career levels ranging from marketing assistant to senior marketing manager. Graduation ceremonies were held last month in Beijing, Shanghai and Shenzhen, respectively.
Successful program graduates gained companywide recognition for a job well done and will be recognized as “Certified Marketers”. Subsequently, they will be successfully enrolled in the 2016 higher level courses.
“At Reed, it’s everyone’s responsibility to uphold our company’s position as industry leader. And this could only be possible with a staff of well-trained employees that are professional, enthusiastic and passionate about what they do,” said Hu Wei, President of Reed Exhibitions Greater China. “I’m proud to be part of a company that continually invests in and nurtures the talents and professionalism of its employees. Specialized programs like these give our employees the exciting opportunity to demonstrate, enhance, develop and eventually master their skills and knowledge within their everyday role. It’s mutually beneficial.”
The RXGC Marketing Certification Program forms part of Reed’s award-winning learning and development programs designed to help its employees at all stages of their career path by providing an across-the-board understanding of the exhibition industry.
Reed employees benefit from these additional programs: the Reed Scholarship Program, Reed Exhibitions Greater China University, Reed Exhibitions Undergraduate Program and the Reed Management Associate Program (RMAP).
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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