Register for TSNN Webinar: Three Trade Show Organizers Discuss What Drives Their Technology Purchases

October 20, 2012

TSNN is offering another complimentary webinar from its year-long series – “What Trade Show Organizers Want:The Forces That Drive Technology Purchases” – Oct. 25 at 1 p.m. EST.

To register click HERE.

Speakers include three show organizers: Scott Lum, digital marketing manager of events, Microsoft Corporation; Andrea Bahr, special projects manager, Society of Petroleum Engineers; and April Wilson, director of tradeshow marketing, Hanley Wood Exhibitions, who will discuss how they choose technology for their events.  

The one hour webinar will be moderated by Michelle Bruno, president of Salt Lake City-based Bruno Group Signature Events, a content marketing firm for the face-to-face event industry. She writes about social media, technology and face-to-face meetings at the “Fork in the Road” blog (forkintheroadblog.com).

Webinar Description

Trade show organizers can be a fickle group. If they work for trade associations, their event technology purchasing decisions may have to go through the board. If they represent a for-profit organization, they may be more concerned about the bottom line.

The industry (peer organizers, vendors, attendees and exhibitors) wants to know what the market leaders think.

This webinar, a live Q & A with technology buyers from three major trade show organizations, will provide some answers. If technology is moving faster than the industry, we all need to know what to do next.

Here is a sampling of what TSNN Webinar attendees will learn:

  • How trade show organizers find out about technology
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  • What factors drive their purchasing decisions
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  • What internal procedures do they use to select and purchase technology
  • What kinds of technology they are looking at now
  • What their fears about new technology are
  • What they love/hate about technology vendors.

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact