Scratchd: A Game That Allows You to Reward and Connect with Attendees
April 11, 2014
Show organizers and exhibitors always are looking for ways to connect and engage with show attendees. Moreover, show attendees love to win prizes. Scratchd, Inc. out of London, Ontario, has come up with a solution that satisfies everyone.
Scratchd is a digital scratch and win game. They will soon be releasing a spin and win game, as well as a digital peel and win game.
The Scratchd concept focuses on three aspects of customer engagement; acquire, reward, and connect. First, by offering a chance to win a prize, you are able to “acquire” relevant customer data. Data such as name and e-mail address, but also answers to qualifying questions.
The second step is “reward”. Once the attendee enters their data, they are given the chance to win pre-determined prizes. An algorithm sets the win probability based on the number of prizes available.
Finally, you have the “connect” aspect. Brands can continue to deliver experiences to those who’ve opted in long after the event is over.
Diana Robbins, vice president of business development and co-founder of Scratchd, believes their game is just as relevant in B2B trade shows and expos as it is in a retail environment. “No matter who the audience is, everyone likes to win,” Robbins said.
Exhibitors already use giveaways as a way to attract traffic to their booth. Scratchd turns that opportunity into a non-intrusive and fun lead capture tool. Robbins said that she has seen an electric company attract visitors at a B2B event by offering a chance to win hats, t-shirts, pens and even work gloves.
Show organizers could use Scratchd as a sponsorship opportunity. Kiosks could be set up in communal areas where people gather at the event and/or brand ambassadors could walk the show floor. Attendees could also access the game via their own smartphone, tablet or laptop. Winners would be directed to the sponsor’s booth to collect their prizes.
Robbins said, “the world is changing and with digital and social media, brands are coming to expect more for their [sponsorship] dollars.” That additional traffic to their booth and data collected through the app is something they can easily measure.
Scratchd’s pricing model is very simple. There is a one-time activation fee of $15 and then an additional $1 for every interaction. That includes the data capture and experience.
You will need an Internet connection to run the application on the tablets and Robbins recommends making sure you have a reliable connection. Wi-Fi is fine, but be sure the signal is a good one and available at all times.
Scratchd is set up to operate in compliance with both U.S. and Canadian rules and regulations regarding games of chance. Probabilities are shown based on the number of prizes available even when using multiple levels of prizes.
Scratchd is an affordable, easy to set up, engaging lead generation tool that provides your attendees with instant gratification. While not everyone will win the big prize, they will not walk away empty handed. Robbins is right; who doesn’t like to win something?
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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