Seattle, Miami Convention Centers Are Back in Business With Limited Capacity

September 24, 2020

Meetings in Seattle are about to be back in business. Washington State Governor Jay Inslee has modified the state’s Phase 2 and Phase 3 restrictions around business meetings, professional development training and testing, and similar activities, effective Sept. 21. According to the new guidance, the Governor’s Safe Start reopening plan will permit meetings and business events to be held at an indoor capacity of 30 percent or 200 guests, whichever is less (excluding venue staff).

Adherence to strict COVID-19 protocols must be followed, including implementation of social distancing requirements for staff, attendees and onsite vendors or contractors, and all attendees will be required to wear masks within each facility. Venues must also achieve the Global Biorisk Advisory Council® (GBAC) STAR™ accreditation or follow compliance with a comparable program.

“We’re pleased to have the opportunity to welcome back small groups to the building during Phase 2,” said Jeff Blosser, Washington State Convention Center (WSCC) president and CEO. “The convention center has bolstered its already stringent cleaning protocol to provide an even safer, but still comfortable, environment for event-goers. We look forward to collaborating with clients to mitigate known risk factors for in-person events so they and their attendees can focus on program content.”

Visit Seattle also recently launched the "All Clear King County" Safety Pledge, an initiative to encourage strict safety protocols and a means to promote those businesses implementing them. This comes in advance of an extensive marketing campaign made possible by the King County Council’s allocation of $8 million in CARES funding for tourism recovery. The campaign will launch Oct. 1.

“We are grateful to Governor Inslee and state officials for recognizing the critical role of meetings and business events during this time,” said Tom Norwalk, Visit Seattle president and CEO. “This is a positive step forward and we hope it will illuminate the ability to safely host larger meetings and business events as we move forward through the phases.”

In other positive news for the events industry, per Miami-Dade County order, select facilities — including convention centers — are permitted to open at 50 percent capacity with health and safety restrictions in place, effective Sept. 18. Other venues such as auditoriums and concert facilities also fall under this new order.

All venues must strictly follow rules set in the County’s New Normal Guidebook. This amendment allows for indoor consumption of food and beverages within movie theaters, concert houses, convention spaces, auditoriums, playhouses, bowling alleys, arcades, casinos, and indoor amusement facilities, but only in designated areas. This amendment also allows for live performances, provided performers are no less than 10 feet from patrons at all times and such patrons observe such performances from tables or stationary seats.

Miami Beach Convention Center has deployed health and safety measures to support a safe return to live events and gatherings at the venue, which recently completed a $620-million renovation.

“The health, safety, security and wellbeing of all who enter our venue has always been our top priority,” said MBCC General Manager Freddie Peterson. “The health measures at the MBCC will not only reduce the risks of transmission during this current pandemic but will support a healthier building long into the future. It is a long-term investment for a short-term crisis, reassuring our staff, vendors, guests, clients and planners, and restoring confidence in our venue and all that we do.”

MBCC was also recently awarded the GBAC STAR Facility Accreditation. The venue’s 1.4 million square feet of flexible event space also provide ample room to achieve social distancing at events, while also leveraging 9 acres of surrounding public green space for outdoor activities. Miami Beach Condo & HOA Expo is scheduled to take place at MBCC on Oct. 8.

Find Meetings Mean Business’ comprehensive tracker on state-by-state protocols for in-person gatherings HERE

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.