SEMA Show, MAGIC Marketplace Decide There's No Place Like Vegas
October 9, 2012
Two of Las Vegas’ megashows, SEMA Show and MAGIC Marketplace, both will stay in Las Vegas into the near future, with extensions of their leases at the Las Vegas Convention Center for five years and three years, respectively.
“SEMA and MAGIC committed to Las Vegas in the early years, as we were evolving into a meetings and convention destination,” said Rossi Ralenkotter, president and CEO of the Las Vegas Convention & Visitors Authority.
He added, “We appreciate their long-standing commitment to Las Vegas and their roles in supporting thousands of local jobs and contributing hundreds of millions of dollars into the local economy, which helps fund schools, roads and parks.”
The two shows will bring in an estimated $1.4 billion in non-gaming economic impact for Southern Nevada during the life of their extended contracts, according to LVCVA officials.
SEMA Show, owned by the Specialty Market Equipment Association and managed by ConvExx, has made Las Vegas its home since 1977 and with its new contract will be there through 2017.
“We are dedicated to delivering high value events to the thousands of businesses that invest in our annual trade event,” said Chris Kersting, president and CEO of SEMA.
He added, “Our members have enjoyed a great deal of success as a result of their annual trade show in Las Vegas.”
Last year’s show was ranked No. 7 on the TSNN Top 250 and drew 2,140 exhibitors and more than 130,000 attendees (including exhibitor personnel) to a 935,000 net square foot showfloor. This year’s show is on tap Oct. 30-Nov. 2 at the Las Vegas Convention Center.
SEMA Show is expected to contribute $827 million to Las Vegas during the life of its current lease.
Advanstar Communications’ MAGIC Marketplace has been in Las Vegas since 1989, and under its current lease extension for its biannual shows through 2015, the combined events are expected to bring in an expected $611 million to Las Vegas.
“MAGIC is about connection. Our business is about bringing together our attendees with our exhibitors,” said Tony Calanca, executive vice president of exhibitions for Advanstar.
He added, “Our partnership with Las Vegas allows us to provide the best place to conduct the business of fashion. We’ve enjoyed a long-standing relationship with Las Vegas, and are excited to renew our partnership with the LVCVA, and look forward to the next three years, and beyond.”
Last year’s MAGIC shows, also held at the LVCC and other venues around the city, ranked Nos. 10 and No. 12 on the TSNN Top 250, both drawing more than 3,000 exhibitors and 60,000 attendees to 800,000-plus net sq. ft. showfloors.
Both SEMA Show and MAGIC will be feted for being on the TSNN T-awards’ fastest-growing shows list during a gala weekend Nov. 2-4 in Louisville, Ky.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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