Seoul’s Coex Exhibition Center Will Unveil ASIAMANIA!
Coex in Seoul will launch ASIAMANIA!, which will see participation from culture, tourism, and entertainment organizations across Korea, China, Russia, and Japan.
ASIAMANIA! is to take place at Coex during Japan’s Golden Week and Korea’s official Tourism Week April 30-May 3.
The goalof ASIAMANIA! is to provide a fun and interactive space for Asia’s iconic brands, traditions and products.
The expo will include culture experiences, food tasting, cosmetics, arts and crafts, fashion, and travel information, from a variety of countries.
Official guest country, Russia, will have their own pavilion that will offer information and exclusive hands-on activities.
Russia’s participation in ASIAMANIA! coincides with what has been named the 2014-2015 official Korea-Russia ‘Mutual Visit Year’, with visa exemptions and other incentives encouraging increased travel between the two nations.
ASIAMANIA! forms part of new mega-event C-Festival, also starting April 30 at Coex. C-Festival will include multiple exhibitions, grand sales, K-Pop concerts and more, and is expected to draw up to 2 million visitors to the exhibition center and surrounding area in Gangnam, Seoul.
C-Festival celebrates the launch of Coex’s MICE Cluster initiative, which will see 12 of the World Trade Center Seoul’s MICE facilities, including Coex, cooperate to provide more integrated, streamlined business travel and tourism services.
“We are excited to launch ASIAMANIA! as a new, important exhibition for the Asian travel, tourism, and culture industry,” said Coex CEO Bokyung Byun.
He added, “We expect it to be a popular aspect of the C-Festival, and we are looking forward to celebrating the beginning of the WTC MICE Cluster.”
Both ASIAMANIA! and the C-Festival are to become annual events, adding to what is Coex’s portfolio of 25 diverse exhibitions organized and hosted inhouse each year.