Shanghai Jewellery Fair Sees Record Visitor Turnout

December 12, 2017

The 13th edition of the China International Gold, Jewellery & Gem Fair - Shanghai (Shanghai Jewellery Fair) drew 6,522 unique visitors, up 36 percent, compared with the show's 2016 edition.

The increase in visitor numbers proves that the fair – East China's leading jewellery event – is growing in the right direction and steadily expanding its international reach.

Held from Nov. 17-20, in conjunction with the second annual Asia-Pacific Jewellery & Watch Expo at the Shanghai World Expo Exhibition & Convention Center, the fair featured 304 exhibitors of classic and trendy jewellery products, and highlighted quality attractions such as the Jewellery Life and Designer Pavilions.

Organised by UBM Asia, the prime jewellery sourcing event welcomed 6,522 unique attendees (individuals were counted only once for the duration of the fair) who made 7,279 visits to the show.

In terms of visitor groups, China topped the list in Asia, followed by Sri Lanka and India. Colombia had the most representation in North and South America, while EMEA (Europe, Middle East and Africa) was led by Belgium.

Key figures:

  • 6,522 buyers from 36 countries and regions;
  • 304 exhibitors from 11 countries and regions including Canada, Japan, Korea, Lithuania, Mainland China, Poland, Sri Lanka, Turkey, the United States, Hong Kong and Taiwan regions;
  • Top 10 sources of buyers (excluding Mainland China) were Sri Lanka, India, Taiwan region, Hong Kong region, Colombia, Thailand, the United States, Australia, Korea and Belgium.
  • 6,350 visitors were from mainland China.

"The Shanghai Jewellery Fair has grown from strength to strength, and this is evident in the quality and breadth of our product offerings. We have an impressive roster of exhibitors, provide rich networking opportunities and create an ideal setting for vendors to connect with potential buyers," said Teddy Tan, Event Manager of Shanghai Jewellery Fair. "We will continue to take every creative measure necessary to give buyers even more clear and compelling reasons to visit the show and further validate the Shanghai Jewellery Fair's position as one of the most important jewellery fairs in the region."

One of the fair's key draws was a Jewellery Life Pavilion, which showcased world-leading design concepts and innovations that provided crossover cooperation opportunities between traditional or conventional jewellers and the wider applied arts and lifestyle-related sectors.

Independent designers from China and Taiwan likewise presented collections that melded artistry, craftsmanship and innovation at the Designer Pavilion.

Buyers were also treated to handcrafted fine jewellery embellished with the finest gemstones in classic and contemporary designs.

 Rare gemstones from the exclusive collections of dealers from Sri Lanka and the US, among others; classic and traditional jewellery collections by Lao Miao Jewellery, one of China'srenowned brands.

Held concurrently with the Shanghai Jewellery Fair was the second annual Asia-Pacific Jewellery & Watch Expo, which was the result of UBM Asia's strategic alliance with the Shanghai NIU International Exhibition Co Ltd. The expo was jointly organised by the China National Light Industry Council, Shanghai Municipal Commission of Economy and Informatization.

The Shanghai Jewellery Fair also offered prime opportunities for networking and market intelligence gathering. Insightful seminars and workshops, including Swarovski 2018 Fashion Trends, Jewellery Design & VM Inspiration Workshop; "Innovation in Tradition, Fortune in Culture" – Laomiao 2018 Jewellery Trend; meeting organized by the China Gold Association; New Opportunities for the Global Jewellery Industry Forum and the GZDE Diamond Innovation Forum, were among the events lined up during the show.

In 2018, the 14th edition of the China International Gold, Jewellery & Gem Fair – Shanghai will take place from Nov. 16-19 at the Shanghai World Expo Exhibition & Convention Center to achieve further success.

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.