Six Trade Shows Form "Modern Assembly" Alliance During Las Vegas Fashion Week

February 18, 2013

Six retail-oriented trade shows, five existing ones and one launch, have decided to form an alliance during Las Vegas Fashion Week called “Modern Assembly” that will debut in August at the Sands Expo & Convention Center and Venetian Resort/Hotel Casino.

The collocation is described as a “move that dispels the myths and competitive nature between the fashion tradeshows of yesteryear, the shows that comprise Modern Assembly will provide an ideal mix of resources in the right environments, with the utmost of convenience by collocating and cross-marketing,” according to show organizers.

Four of the existing shows - Capsule, AccessoriesTheShow, MRket and Stitch – already call the Sands/Venetian their home.

Fashion trade show veteran Sam Ben-Avraham also will launch a new event, Liberty, with a selection of 250 premium men’s and women’s labels.

“We want to make Las Vegas really sing again,” Ben-Avraham said. “Working together is a new way of doing business. Each of our four organizations are committed to servicing the industry as best we can. We want to provide the ultimate platform for brands.”

Ben-Avraham was the original founder of the Project Show, which is one of the shows held as part of Advanstar Communcations’ massive, biannual MAGIC Marketplace – the anchor event of Fashion Week.

In addition, Agenda, the Los Angeles, California-based show centered on action sports and streetwear that recently was acquired by Reed Exhibitions, will be held in Las Vegas for the first time in August as part of the alliance.

The combined shows will present more than 2,500 brands in a newly developed, streamlined format, according to show organizers.

Capsule, described as a “high-end, directional contemporary show featuring a tightly edited selection of men’s and women’s labels” will kick off its sixth Las Vegas edition in August.

“Where there is cooperation and good will, Capsule is proud to be there,” said Minya Quirk, co-founder of Capsule. “We believe in strength in numbers and look forward to this exciting new union in Las Vegas alongside people and organizations we have long respected and admired.”

AccessoriesTheShow (women’s accessories), MRket (classic to contemporary menswear) and Stitch (better to contemporary women’s RTW) are part of the BJI Fashion Group, which also has been at the Sands/Venetian for several years during Fashion Week.

“The BJI Fashion Group is thrilled and honored to be a part of this new alliance,” said Britton Jones, president and CEO of Business Journals Inc.

He added, “For far too long, the fashion markets in Las Vegas have not lived up to their real potential because they have been so splintered. Buyers have spent too much time rushing to try to reach all of the resources they want to shop and exhibitors have been frustrated by buyers being so pressed for time. Now buyers can shop the best of each season without leaving the Venetian.”

The Agenda trade show typically is held in New York and Long Beach, but also will make a new stop in Las Vegas beginning in August.

“The Agenda Show thrives on deeply established exhibitor and retailer relationships in the streetwear, lifestyle, and action sports industries and we couldn’t be happier to be a part of this new union of shows,” said Aaron Levant, founder of Agenda.

He added, “Modern Assembly will solve the increasing feelings of discontent surrounding the Las Vegas market, by offering a familiar and trusted trade show environmen,t which houses four remarkable shows under one roof.”

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