SMG Tapped to Manage, Run North American Sales for New Massive Shenzhen, China-based Venue

October 14, 2017

Convention and entertainment venue management SMG unveiled at a press conference during IMEX America this week in Las Vegas that they will launch North American sales for the Shenzhen (China) World Exhibition & Convention Center.

The company was selected to manage the new venue, which will become one of the largest exhibition and convention centers in the world.

Besides announcing the sales and management news, SMG also is celebrating its 4oth Anniversary this year.

“I couldn’t be more excited about celebrating with Shenzhen,” said Gregg Caren, SMG’s executive vice president of convention and exhibition centers.

Shenzhen World joins SMG’s network of landmark venues, including Moscone Center in San Francisco, McCormick Place in Chicago and Enercare Centre in Toronto.

The expansion into China is a significant achievement in SMG’s 40-year history.

“This new venture in Shenzhen is a great way to celebrate our 40th anniversary,” Caren said. “We look forward to further international growth and success that reflects the unique combination of resources, relationships and expertise we have developed throughout our history.”

With Shenzhen World, SMG plants a major flag in China’s growing trade show market. The design of the venue calls for 4.3 million square feet of exhibition space and another 500,000 square feet of flexible convention and meeting space in Phase 1.

An additional 1 million square feet of exhibition space will be built in Phase 2. Shenzhen World will be about twice the size of McCormick Place, the largest exhibition and meeting facility in North America.

Located in China’s “Silicon Valley” with easy access to Hong Kong and Macao, the fast-track project is under construction with 30,000 workers on-site.

The first phase is targeted for completion in 2019.

“We are excited to work with SMG to build Shenzhen World Exhibition & Convention Center into a global venue benchmark,” said Sun Chengming, chairman of China Merchants Shekou Holdings (CMSK), the project’s co-developer along with OCT Group. Shenzhen World joins SMG’s global network of more than 75 convention, exhibition and conference centers that each year host more than 30 million people.

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Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: