Stop Making Excuses: 7 Reasons You Should Embrace Hybrid Events
December 28, 2021
The event industry has become a poster child for change. Before COVID-19, in-person events were the rule. Then, virtual events emerged to adjust for the world’s new normal of staying home and lessening contact with the outside world. Now, in-person events are slowly coming back … somewhat.
Now that event organizers have seen virtual, they can’t unsee it. Having reaped the benefits of virtual events, like cost savings, many organizations want the best of both the in-person and virtual worlds. To give you a better understanding of this shift, here are seven compelling reasons why hybrid events are a smart decision in 2022.
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Reach
A hybrid event allows you to reach a larger audience without increasing your budget commensurately. Think of the virtual component of hybrid events as a way for new audiences to sample your content without a huge time commitment.
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In-person Attendance
You get to showcase your legacy, in-person event component to virtual audiences, create FOMO among them, and convert them to in-person participants in the future.
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Ticketing
Hybrid events present your attendees with a range of ticket and price options for participation considering virtual can be priced lower than in-person tickets. Pro move: develop a pricing strategy to include different access levels that virtual and in-person attendees can choose from for your event.
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Segmentation
This event format gives you the opportunity to create even more curated experiences for your various audiences. For example, your in-person component might have an exclusive section providing access to C-level executives, while the virtual component lends itself to more inclusive engagement to connect individuals across the globe.
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Risk Management
Travel restrictions, vaccination levels, and venue capacities are moving in the right direction, but they haven't returned to a pre-pandemic level. By hosting a hybrid event you can transform your complete event into a virtual one should the in-person component become unviable.
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Eco-friendly
Want to start reducing the carbon footprint of your in-person events? Choose the hybrid way of events and cut down on waste and emissions generated from your event.
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ROI
With hybrid events, you can activate multiple potential sales and marketing channels (in-person and virtual) simultaneously thereby creating more revenue opportunities for yourself.
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
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