TCEB Highlights Australia in 2014 Results
The Thailand Convention and Exhibition Bureau (TCEB) has revealed Thailand’s business events industry in 2014 was driven by significant growth in visitors originating from the Australia and Oceania region. For the financial year ended September 2014, Thailand received a total of 919,614 business events travellers generating more than US$2.1 billion.
In particular, TCEB highlighted Australia’s position as a top six source market for Thailand’s MICE industry, as Australian business events travellers jumped 137% year-on-year to reach 37,947 generating an estimated US$91.3 million. For the overall Oceania region, business events travellers were up 81% to 47,446. During the first quarter of 2015, a total of 190,660 business events travellers generated revenues of more than US$428 million.
Nopparat Maythaveekulchai, president of TCEB, commented during the Asia-Pacific Incentives & Meetings Expo (AIME) in Melbourne, “As the Thai government’s official flagship body for the business events sector, a core part of TCEB’s mission is to foster the close connections that have been developed with our counterparts and business travellers in key markets such as Australia and Oceania. A 137% increase in Australian visitors in 2014 confirms that our direction in this region is attuned with market demands, especially within the corporate meetings and incentive travels segments.”