TCEB Names Nopparat Maythaveekulchai New President; Emphasizes 5-Year Strategy
The Thailand Convention & Visitors Bureau as named Nopparat Maythaveekulchai as the new president of the organization.
Nopparatwill be tasked with continuing to implement TCEB’s existing 5-Year Strategy that highlights 5 policies designed to emphasize the commitment between public and private sectors.
In addition, TCEB also has appointed two new vice presidents to strengthen TCEB’s missions to achieve MICE hub for the region.
“I am glad and honoured to be one of executives considered by TCEB as having right qualifications and eventually met the criteria for the position of TCEB president,” Nopparatsaid.
He added, “Personally, I possess more than 10 years of experience in working and managing organisation with additional interest in the happenings of MICE industry. In my opinion, MICE is the rising star among global trend with no less than 10-15 percent growth each year. The industry has been able to generate over 80,000 million baht annually. Furthermore, my past experience could help in terms of coordinating with international organizations to drive Thai MICE to global stage. Particularly, the representation of Thailand as the destination for MICE in Asian region and the pooling of international-scale mega events into Thailand.”
Nopparat’s focus will include the implementation of International Meetings and Conventions Industry Plan, 2012-2016, that specifically accentuates five policies designed to raise Thai MICE industry to grow side by side with international competitors before stepping into the AEC in 2016.
“In enhancing the growth and driving the industry forward rapidly, there are five policies I believe are important as they are the foundation for the integration of the whole MICE system,” Nopparatsaid.
Here is a summation of the five policies:
First policy focuses on the establishment of coordination between public and private sectors in driving Thai MICE industry forward.
Second policy includes the enhancement of TCEB’s public image.
Third policy embraces the pooling of mega projects into Thailand.
Fourth policy involves strategic marketing.
Fifth policy is the development of MICE Intelligence Center.
Nopparat has 10 years of experience in organization management. He started his career at TOT Public Company Limited (formerly the Telephone Organization of Thailand) and continued to work his way up the ladder from 1983-2013. His latest position was the executive vice-president of TOT Plc.
To strengthen the new president’s leadership, the organization also appointed two new executives including Supawan Teerarat, a former exhibition director, as a vice president – strategies and business development, and Chiruit Isarankura Na Ayudhya, a former domestic MICE director, as a vice president - administration and strategic supports.
Both new executives will play important roles in driving growth for TCEB under the new president’s strategic management and visions, according to TCEB officials.