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May 01, 2013
Released last month, the Digital Event Benchmark Report, conducted by Virtual Edge Institute (VEI) and commissioned by Freeman, gives insight into how some organizations are using online events to reach their audiences. The study included a cross-section of the event industry with representation from associations, corporate event planners, trade show organizers, conference producers and agencies, with more than 200 survey participants. Just under 80 percent of survey participants produce physical events, with 70 percent of those respondents also producing online events. More than half of… more
Apr 28, 2013
The significance of creating relevant page titles is often overlooked by webmasters focused on Search Engine Optimization (SEO) for their Web sites. Well-planned page titles can considerably enhance a website’s usability, as well as SEO. When we search on a search engine with a keyword or phrase, words in the page title are bolded if they match the search query. This can help users quickly gauge whether the page is likely to be relevant to their search. It stands to reason that a page title should resonate with your audience and give them a compelling reason to click on the link to… more
Apr 28, 2013
The significance of creating relevant page titles is often overlooked by webmasters focused on Search Engine Optimization (SEO) for their Web sites. Well-planned page titles can considerably enhance a website’s usability, as well as SEO. When we search on a search engine with a keyword or phrase, words in the page title are bolded if they match the search query. This can help users quickly gauge whether the page is likely to be relevant to their search. It stands to reason that a page title should resonate with your audience and give them a compelling reason to click on the link to… more
Apr 24, 2013
At the Healthcare Information and Management Systems Society’s Annual Conference and Exhibition, held March 3-7 in New Orleans, show organizers used several high-tech tools that allowed their onsite space draw to not only book more space, but also be a more efficient process. Using iPads for the first time at the front door as people checked in was just one way things went much smoother this year, according to Elli Riley, HIMSS director of exhibits and meeting services. Once exhibitors were in the room, they were directed to a table where, based on a point system, they were able to… more
Apr 24, 2013
At the Healthcare Information and Management Systems Society’s Annual Conference and Exhibition, held March 3-7 in New Orleans, show organizers used several high-tech tools that allowed their onsite space draw to not only book more space, but also be a more efficient process. Using iPads for the first time at the front door as people checked in was just one way things went much smoother this year, according to Elli Riley, HIMSS director of exhibits and meeting services. Once exhibitors were in the room, they were directed to a table where, based on a point system, they were able to… more
Apr 14, 2013
According to a report published by the Center for Exhibition Industry Research (CEIR), the primary reason attendees decide to go to a specific show is through someone they know or by word of mouth. We intuitively recognize this fact to be universally true for any given vertical. The decisions we ourselves make every day as consumers tend to be heavily influenced by the recommendations our peers make. To attract and engage new audiences and to grow their events, tradeshow organizers not only need to provide a stellar experience to their attendees, but they also should proactively… more
Apr 14, 2013
According to a report published by the Center for Exhibition Industry Research (CEIR), the primary reason attendees decide to go to a specific show is through someone they know or by word of mouth. We intuitively recognize this fact to be universally true for any given vertical. The decisions we ourselves make every day as consumers tend to be heavily influenced by the recommendations our peers make. To attract and engage new audiences and to grow their events, tradeshow organizers not only need to provide a stellar experience to their attendees, but they also should proactively… more
Apr 14, 2013
When the Social Media Tourism Symposium (SoMeT13US) had to choose a host city for their annual summit, they practiced what they preached and let their community decide via Facebook voting. Voting began in March with eight cities competing in a bracket-style contest on Facebook using the Woobox voting app. The winner of each round would advance until finally, on April 2nd, the final round of voting took place. While it’s certainly an interesting and social way of selecting a host city, it’s benefits go beyond entertainment. David Serino, founder of SoMeT, explained that the voting… more
Apr 14, 2013
When the Social Media Tourism Symposium (SoMeT13US) had to choose a host city for their annual summit, they practiced what they preached and let their community decide via Facebook voting. Voting began in March with eight cities competing in a bracket-style contest on Facebook using the Woobox voting app. The winner of each round would advance until finally, on April 2nd, the final round of voting took place. While it’s certainly an interesting and social way of selecting a host city, it’s benefits go beyond entertainment. David Serino, founder of SoMeT, explained that the voting… more
Apr 06, 2013
If our recent article on Big Data whetted your curiosity to know more, here are some examples which illustrate how varied organizations and communities are currently using or planning to use Big Data technique in real life to get better insights and improve critical aspects of their projects. Fujitsu Laboratories Limited recently announced the development of high-speed data processing technology that enables the timely utilization of big data. Fujitsu plans to collect and process social media data to provide real-time recommendations to prospective customers by 2014. Learn more… more