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Mar 11, 2013
Imagine a world in which your exhibitors created robust targeted marketing campaigns that start months before your show and extend long after the show was over. Imagine a world where your attendees paid attention to those campaigns because they spoke directly to their needs and interests. Imagine this is also a revenue source for your organization. The Association for Manufacturing Technology didn’t just imagine it. They created an application for exhibitors at IMTS2012 (International Manufacturing Technology Show) that would deliver all of that. They call it MTInsight. MTInsight is an… more
Mar 03, 2013
Portable Network Graphics (PNG) is a robust file format that was created to display and transfer high-quality digital images on the internet. There are a number of reasons why web designers prefer PNG over GIF and JPEG while optimizing images for the web: PNG supports both full and partial transparency with nice anti-aliasing or softening of the edges. It uses a non-patented lossless data compression algorithm resulting in high fidelity to the original graphics and no dithering in the optimized graphic Better compression, in most cases, also results in smaller file sizes… more
Mar 03, 2013
Portable Network Graphics (PNG) is a robust file format that was created to display and transfer high-quality digital images on the internet. There are a number of reasons why web designers prefer PNG over GIF and JPEG while optimizing images for the web: PNG supports both full and partial transparency with nice anti-aliasing or softening of the edges. It uses a non-patented lossless data compression algorithm resulting in high fidelity to the original graphics and no dithering in the optimized graphic Better compression, in most cases, also results in smaller file sizes… more
Mar 03, 2013
The Mission: Get members of the Denver Chapter of the National Association of Catering Executives (NACE Denver) networking, while showing off the LoDo neighborhood of Downtown Denver. Oh, and make it fun. NACE Denver tasked the Arrangers, a Destination Management Company headquartered in Denver, to carry out this mission. Danny Findley, sales manager at Arrangers, said, “The chapter wanted to do a team building event and thought maybe a scavenger hunt.” The Arrangers decided to turn that idea up a notch with a modern approach. They partnered with SCANVenger Hunt, a company that… more
Mar 03, 2013
The Mission: Get members of the Denver Chapter of the National Association of Catering Executives (NACE Denver) networking, while showing off the LoDo neighborhood of Downtown Denver. Oh, and make it fun. NACE Denver tasked the Arrangers, a Destination Management Company headquartered in Denver, to carry out this mission. Danny Findley, sales manager at Arrangers, said, “The chapter wanted to do a team building event and thought maybe a scavenger hunt.” The Arrangers decided to turn that idea up a notch with a modern approach. They partnered with SCANVenger Hunt, a company that… more
Feb 24, 2013
Twitter is a powerful medium for getting one’s marketing message across to thousands of people with minimal investment. However, it can be deceptively simple and may prove to be ineffective if one doesn’t get some basics right. Four essential actions – ‘Timing, trending, responding and repeating’ - have to be blended in the right proportions to make your campaigns successful on Twitter. Timing - Tweet at a time when your targeted audience is most likely to view your tweet in their Twitter stream. For this it is important to know where your audience is… more
Feb 24, 2013
Twitter is a powerful medium for getting one’s marketing message across to thousands of people with minimal investment. However, it can be deceptively simple and may prove to be ineffective if one doesn’t get some basics right. Four essential actions – ‘Timing, trending, responding and repeating’ - have to be blended in the right proportions to make your campaigns successful on Twitter. Timing - Tweet at a time when your targeted audience is most likely to view your tweet in their Twitter stream. For this it is important to know where your audience is… more
Feb 22, 2013
When the 20,000 Safari Club International Convention attendees celebrated their 41st anniversary in Reno, Nev., this past January, they were able to navigate through their adventure with their smartphones and tablets. The SCI 2013 event app was made available courtesy of the Reno-Sparks Convention and Visitors Authority (RSCVA). The RSCVA has partnered with Guidebook, a mobile app company based in Palo Alto, Calif., to provide qualifying events with a free mobile event app. Part of that qualification process is booking your meeting through the CVB. Ben McDonald, communications manager for the… more
Feb 22, 2013
When the 20,000 Safari Club International Convention attendees celebrated their 41st anniversary in Reno, Nev., this past January, they were able to navigate through their adventure with their smartphones and tablets. The SCI 2013 event app was made available courtesy of the Reno-Sparks Convention and Visitors Authority (RSCVA). The RSCVA has partnered with Guidebook, a mobile app company based in Palo Alto, Calif., to provide qualifying events with a free mobile event app. Part of that qualification process is booking your meeting through the CVB. Ben McDonald, communications manager for the… more
Feb 12, 2013
The Sands Expo & Convention Center is one of the busiest convention and meetings properties in the United States, with many thousands of attendees often at just one of the venue’s several annual events all wanting to be connected and stay connected at the same time. The challenge was, if let’s say 5,000 attendees were at a keynote and the speaker wanted everyone to answer a question through an audience response system, how could the Sands make sure they delivered as a venue in this moment? Justin Herrman, executive director of IT at the Sands, said a lot of the high-… more