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Jan 22, 2019
For smaller exhibiting companies with limited marketing budgets, investing large amounts of money on flashy, high-end booths to maximize foot traffic and generate meaningful leads can be a big, if not impossible challenge. That’s where event technology can help even the playing field on the trade showfloor. Enter the Balou App, a mobile marketing solution for exhibitors seeking to enhance their booth presence and increase foot traffic by promoting their giveaways, samples, raffles or contests to a wider event audience, all in one convenient place. “I have attended over 50 conferences in the… more
Jan 15, 2019
PSAV is known by many planners as the in-house or preferred audio-visual provider at leading venues across the nation. In fact, PSAV has a presence in nearly 1,600 locations within 10 different countries. The production, creative, technology and staging services company was acquired by investment firm Blackstone in August 2018 and will soon become even larger with the acquisition of Encore Event Technologies. Encore Event Technologies, a global provider of event technology, staging and production services, was formed in 2014 when The Freeman Company merged acquisitions made respectively in… more
Jan 15, 2019
Event management solution provider Aventri and AI Chatbot company Sciensio have teamed up to offer an industry first: an end-to-end event management solution that leverages EventBots.  EventBots are now available as an add-on to the Aventri product suite, allowing planners to access the technology directly through the Aventri dashboard.  EventBots provide quick answers to thousands of the questions event attendees commonly ask.  With the new Aventri/Sciensio chatbot technology, attendees simply text their questions to a phone number that the organizer provides (or use planner-defined… more
Jan 09, 2019
According to the Freeman Show Organizer Data Pulse Survey, 74 percent of show organizers use event data to inform their event strategy, event objectives and planning. Yet nearly half of non-profit show organizers find it challenging to get meaningful insights from their event data. “Research has shown that attendees go to an event to learn, network and have fun,” said Richard Maranville, chief digital officer at Freeman. “However, until now, the industry didn’t have an all-encompassing solution to compile metrics and data that ultimately could help increase audience acquisition, retention… more
Jan 07, 2019
Not all that long ago, all meetings were conducted face-to-face. More recently, technology enabled virtual meetings. Today, a hybrid model allows for more participants spread across a wider geographical area but the challenge has continued to be around engagement. How do you keep remote participants engaged and how do you keep and share the data generated within the meeting? Park MGM andCiscohave an answer: the new 7,000 square foot Ideation Studio. With the opening of the Studio, Las Vegas’ Park MGM is the world’s first hotel to offer groups Cisco Webex Boards and Cisco Webex Teams … more
Jan 03, 2019
Despite the cold front and accompanying rain that visitors endured at Expo! Expo! IAEE’s Annual Meeting & Exhibition 2018, held Dec. 10-13 in New Orleans, technology was shining bright inside at the conference.  With an overall focus on enhancing the attendee experience, the new technologies showcased at the event did not disappoint and will likely be a strong focus for trade show marketers in the new year. While exhibitors offered many technologies that attendees could interact with and learn about, these three stood out as trends to watch in 2019: Getting into a ZenSpace: Exhibitors… more
Dec 20, 2018
Meeting scheduling can be the bane of an event planner’s existence. Anyone who has ever tried to coordinate multiple schedules in order to book meetings or demos at trade shows or conferences knows how difficult it can be – the phrase “herding cats” springs to mind.  It’s equally difficult to show the value of these meetings and how they influence sales pipeline and revenue generation. Jifflenow aims to solve both of these problems with its meeting automation platform (MAP). “Enterprises are looking beyond lead generation at events and have been asking for solutions to influence revenue… more
Dec 13, 2018
Merriam-Webster defines the snowball effect as a situation in which one action or event causes many other similar actions or events. And that is exactly what event tech startup snöball (with a lowercase “s”) is designed to do for word-of-mouth, or influencer, marketing. Snöballhelps event organizers harness the power of influencer marketing and put it to use for their events. With snöball, planners can empower all their constituents, or micro-influencers, to raise awareness of an event in a personal — and therefore more meaningful — manner.  The brainchild of industry veteran Rachel Stephan… more
Dec 11, 2018
Houston First Corporation (HFC) is continuing to reinvigorate Houston’s convention center campus and the city’s Downtown area with its latest public art installation, LOOP.  A cross between a music box, a zoetrope and a railway handcar, LOOP is a retro-futuristic machine that spans more than six feet in diameter and creates animated fairy-tale loops.  Through the combined efforts of visitors working the hand lever, the image cylinder spins and lights up, creating the illusion of motion in the drawings. “The artistry and creativity of LOOP elevate the Downtown Houston visitor experience,”… more
Dec 06, 2018
The International Association of Exhibitions and Events (IAEE) will feature a series of emerging technology solution use cases at Expo! Expo! IAEE’s Annual Meeting & Exhibition, taking place Dec. 11-13 in New Orleans.  Already proven in the exhibitions and events marketplace, these Tech Use Cases are designed to give exhibition and event producers an opportunity to explore a wide range of solutions to answer the challenges they face in the fast-paced and ever-changing landscape that is the exhibitions and events industry. IAEE’s Technologies Committee comprises technology domain experts… more