A2Z_Personfy

Tech News

Sponsored by

a2z-logo
Aug 13, 2019
AI-powered meeting automation platform SummitSync has teamed up with Conversica, creator of conversational AI Assistants for business. The goal of this partnership is to help mutual customers maximize event ROI by driving more pre-show meetings and post-event follow-ups. By pairing SummitSync’s conference and trade show intelligence with Conversica’s AI Assistant automated lead engagement, event marketers and sales teams can take advantage of streamlined software automation to more efficiently find, book and manage sales meetings at events. The joint platform automatically syncs details with… more
Aug 06, 2019
Socio has added two new products to its event management platform and has raised $6 million in Series A funding.  Like the Socio Event App, Socio Lead Retrieval and Socio Live Display focus primarily on the in-event experience. According to Socio officials, these new offerings align with Co-founder and CEO Yarkin Sakucoglu’s vision of Socio becoming “the only software event organizers need throughout the lifecycle of their events.” “The average B2B company spends around 22 percent of its marketing budget on events,” said Sakucoglu. “When done right, events are the most powerful source of… more
Jul 30, 2019
Event technology software provider Ungerboeck has partnered with TIBCO Software to launch Ungerboeck Connect, a new online tool that allows Ungerboeck customers to build integrations with other software systems quickly and easily. With TIBCO Cloud Integration, users can bring all their data streams together and seamlessly connect the important applications they already use from a user-friendly integration Platform-as-a-Service (iPaaS). “For most of our customers, Ungerboeck is the core CRM, event management, registration and financial system,” said Manish Chandak, president and CEO of… more
Jul 24, 2019
Imagine a potential attendee has landed on your homepage for the first time. They’re considering your show and possibly two others. They are immediately distracted by various pop-up ads, complicated hero sliders transitioning way too fast and an endless sea of content. Frustrated, the user gives your event one last chance by surveying the top navigation to check out registration pricing and speaker details — but sadly, these items are hidden beneath three layers of navigation and odd naming conventions. This is a snapshot of what users may experience when it comes to event websites. We’ve… more
Jul 23, 2019
London-based Giant iTab — an event technology company that provides giant touchscreens, tablets and smartphones designed to enhance digital engagement at trade shows and events — is expanding its reach internationally with new partners in Cyprus, Greece, Japan, Scandinavia and South Africa. These new partnerships encompass a range of AV rental companies, creative agencies and technology providers (including LedApp in Greece and Cyprus, Bright Giants in South Africa, Garnet in Japan and Multinet across Scandinavia) that are now offering Giant iTab Smartphones for their clients in their… more
Jul 18, 2019
Cloud-based association management software company MemberSuite, based in Atlanta, has acquired Event Farm, an event engagement software company with offices in Santa Monica, California, and Washington, D.C. Event Farm’s event management and CMS platform will be integrated into MemberSuite’s AMS, giving event planners in the nonprofit world a new tool with double functionality. The company's extensive list of high-profile clients (it has provided services to 38 Fortune 100 businesses) was attractive to MemberSuite, as was its software that helps companies understand attendee engagement… more
Jul 16, 2019
Premium exhibitor profiles are a valuable tool within your event technology solution. Frankly, if your solution doesn’t offer an option for premium exhibitor profiles, it may be time to look for a new one. This is because your event may be missing out on thousands in unrecognized revenue from the sale of these digital add-ons.   First, what is a premium exhibitor profile? It is an upgraded profile for companies who are exhibiting at your event and it provides deeper insight than a traditional option. Your event may have a printed show program for their attendees. Within that show program,… more
Jul 10, 2019
Event professionals are always on the go, and sometimes it can be challenging to keep up with industry news. While we are obviously in favor of news articles, it’s nice to have options. And for those times you’re on a plane, in a car, taking a walk or just needing a break from the computer screen, listening to a podcast can be a great way to learn.  Paris-based event app and matchmaking platform provider Swapcard is betting that there is a large audience of event professionals out there who would agree.  As the boundaries between business and consumer marketing continue to blur, podcasts… more
Jul 08, 2019
Nearly every organizer sends a post-event survey to its attendees and exhibitors. We want to capture their feelings about the event, but struggle to collect meaningful data and encourage survey completion. One of the most common mistakes is to request feedback on event details and logistics such as food, room temperatures, room block choices and more. While this information can be insightful for the committee and your venue partners, the strategic value in planning for next year is minimal. Does the dislike of the crudité at the opening reception indicate overall satisfaction and desire to… more
Jul 02, 2019
Digital marketing company Feathr has acquired Springful, a digital marketing agency based in Gainesville, Fla.  Feathr provides a marketing toolkit designed for the needs of events and associations, which is used by more than 1,000 events across the globe. The Springful acquisition comes after an increased demand for Feathr Concierge, a managed services program that allows the Feathr Services team to help customers set up accounts, plan campaign strategies, design collateral and ad creatives, and launch and optimize campaigns.  “We are delighted to welcome Springful into the Feathr family… more