Thai and Singaporean Exhibition Associations Partner

December 27, 2014

Last week, the Thai Exhibition Association (TEA) signed an MoU with Singapore’s SACEOS agreeing to cooperate to improve opportunities for organisers and increase visitors to events in both countries.

The MoU is designed to increase collaboration including exchanging information to promote products, services and joint offerings as well as reciprocal links of each association’s website. Thailand hosted some 77 trade fairs in 2013 and generated an estimated revenue of about US$174 million at which Singaporeans accounted for 8% of the total international trade visitors at Thai exhibitions.

Ms. Supawan Teerarat, TCEB’s vice president of strategic and business development, commented, “The world’s gaze is now fixed on the opportunities presented by the ASEAN Economic Community (AEC). As you know, the AEC will stimulate networks and cross-border trade. TCEB believes that the MICE industry can operate as a catalyst to boost all sectors, and that Thailand is uniquely positioned to unlock the potential of the AEC.”

SACEOS’ president Janet Tan-Collis stated, “The AEC will offer a new battleground for foreign organisers. Currently, local organisers are competing among themselves and facing competition from foreign organisers. These foreign organisers are now on an aggressive acquisition trail in ASEAN countries. This partnership between SACEOS and TEA brings about collaboration not only in developing business opportunities but also in knowledge sharing (between Thailand and Singapore).”

 

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