Thailand, Indonesia Form Partnership to Support Exhibitions

July 25, 2011

The “Maximise Your Business Opportunity in ASEAN through Thailand’s Champion Trade Shows” business forum recently was organized by the Thailand Convention & Visitors Bureau with the aim to attract Indonesian visitors to five ‘champion’ trade shows being supported by the bureau.

At the forum, the two countries came together on agreements in the exhibition industry with the goal to create long-term mutual economic benefits, according to TCEB officials.

The event was part of TCEB’s “Better the Best” campaign, which focuses on some of the top shows in Thailand.

“Last year, the ‘Better the Best’ campaign successfully generated more than $2,231 million in economic value through business negotiations concluded by participants of the events,” said Supawan Teerarat, Director of Exhibitions at TCEB. “This year, TCEB is continuing with the campaign and is providing maximum support to the five trade shows, including Bangkok International Gift Fair & Bangkok International Houseware (BIG + BIH), METALEX, Propak Asia, Renewable Energy Asia and VIV Asia which have total trade value as high as $146.8 million.”

She added, “Likewise, we also aggregate Thai Exhibition Association with ASPERAPI here today at the Forum with an aim to bridge and cultivate relationship with Indonesian association and business partners, as well as to share knowledge and experience of development of exhibition industry in Thailand and region.”

Indonesia ranks as Thailand’s third largest trade partner in the ASEAN and eighth largest trade partner in the world.

Thailand’s total trade with Indonesia in 2010 was valued at $13.02 billion, a 54-percent increase, compared with 2009.

Last year, Indonesia also is among the top five countries that send the highest number of visitors to attend tradeshows in Thailand.

To further support collaboration between Thailand and Indonesia, a Memorandum of Understanding was signed between the Indonesia Exhibition Companies Association (ASPERAPI) and Thailand Exhibition Association (TEA).

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