Top Reasons Why Your Organization and Event Need a Blog

January 25, 2015

According to a research published by farrechinc.com, Internet users in the U.S. spend 3x more time on blogs than they do on email. The report, which cited sources included Hubspot, InsideView and FactBrowser, also indicated that 81 percent of online consumers trust information and advice from blogs. In fact, there are many more reasons to promote your organization with a dedicated blog. Here are some worthy of consideration.

·         A blog is an excellent means of spreading the word about upcoming events.

·         Promoting exhibitors, sponsors and speakers through your blog posts increases their ROI while showcasing your brand.

·         New blog posts are an excellent means of engaging audiences on social media and growing your subscribers list.

·         Every new blog post counts as a new link to be indexed by search engines, enhancing your organization’s online presence.

·         Blogs help to keep attendees engaged through the year and update them on the digital tools available to help them plan ahead.

·         Writing about trending and discussion-worthy topics in your industry may help to create awareness and start a dialogue by inviting engagement from your followers.

·         Blogging is way to publicize your organization’s accomplishments as well as the service you are providing to your industry.

Add new comment

About text formats

Related Articles

According to a research published by farrechinc.com, Internet users in the U.S. spend 3x more time on blogs than they do on email. The report, which cited sources included…
Hashtags have been around for quite a few years now. But even savvy users sometimes forget the powerful contribution custom hashtags can make to a brand’s viral reach…
Hashtags have been around for quite a few years now. But even savvy users sometimes forget the powerful contribution custom hashtags can make to a brand’s viral reach…
As the event industry continues to adopt and grow its digital presence through various social networks, we always need to zero-base and remember why we are doing it. First…
In the old days, your event management software sat on one side of the “house” and your website sat on the other. The event management application came from one…
In the old days, your event management software sat on one side of the “house” and your website sat on the other. The event management application came from one…
Partner Voices
Partner Voices
A New Convention Center/Entertainment District Is on the Way
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
Learn More