TSNN Partners with Bear Analytics on 5-Year TSNN Top 250 Trade Show List Dashboard

December 1, 2019

In a trade show industry first, Trade Show News Network, in partnership with data analytics company Bear Analytics, have teamed up to unveil a 5-year dynamic dashboard of the TSNN Top 250 Trade Show list metrics.

Analyzing more than 1,200 trade shows that represent 18,000,000 million attendees, 982,857 exhibiting companies and more than 336 million net square feet, the dashboard is complimentary to all users and allows them to search data on all of the shows.

HERE is the link to the TSNN Top 250 Dashboard.

“We are thrilled to partner with TSNN on this project – bringing together a number of months work of discussion, vision, and strategy – with the promise of making one of the most unique data sets in the industry more meaningful to the industry,” said Joe Colangelo, CEO of Bear Analytics.

He added, “TSNN continues to be a leader in space when it comes to industry intelligence and their investment and dedication in this project speaks to how important data is to the event’s industry as a whole”

TSNN has been a leader in tracking large trade show and event performance across a number of metrics going back to 2010.

Bear Analytics has partnered with TSNN to bring this data to the forefront for increased exposure and utility for all those in the events industry. 

The TSNN Top 250 dashboard includes data from the 2014–2018 TSNN Top 250 list, including metrics surrounding individual event performance across exhibition, attendance, location, and timing. 

These data points were further enhanced by Bear Analytics through a focused enrichment process to add context for the end user to be able to slice and dice the data more efficiently.

“The TSNN Top 250 dynamic dashboard is a visual representation of the trade show industry’s biggest shows during the past five years,” said TSNN President Rachel Wimberly.

She added, “Bear Analytics has developed a tool like no other in the industry utilizing TSNN’s one-of-a-kind data. We have no doubt that trade show industry organizers and suppliers alike will find this new dashboard tool very valuable.”

The TSNN Top 250 dashboard will offer three main areas for users:

•          Section 1: Showcases the five years of TSNN Top 250 event performance measured across key event metrics such as net square footage and total audience attendance searchable by where those events have taken place.  This dynamic pane allows the user to focus in on key performance by city, time of the year, or US region and further into US city as desired. 

•          Section 2: TSNN’s Top 250 list ranks each event by net square footage.  As industries have evolved, modified, grown and contracted in this post-recession environment, events have ascended, descended, jumped onto and off of the top 250 list.  These rankings, based on the show organizer-submitted data, showcases annual trending per event and allows the user to further filter down into performance by city and across a variety of key metrics.        

•          Section 3: Our industry organizes people all over the world, every day of the year, with certain dates and times of the year resulting in higher activity than normal.  Tracking and learning about event performance by time of the year, specific city and outlining how those key metrics trend annually is fascinating.    

Bear Analytics is a data analytics firm dedicated to translating data into actionable intelligence for event producers, trade associations, and professional societies.

Bear’s progressive, data-first approach embraces innovation to deliver insights that inform strategy and incite action.

HERE is the link to the TSNN Top 250 Dashboard.

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