TSNN Welcomes New Team Members Danica Tormohlen and Bridgett Maddux

January 26, 2023

TSNN is growing its team with two new hires. Long-time trade show journalist Danica Tormohlen has joined as Vice President of Content for Tarsus Media (encompassing TSNN and Corporate Event News), and Bridgett Maddux has joined as National Sales Manager for Tarsus Media.

“I have known Danica for a long time, and she is bar none one of the most passionate people covering the trade show industry,” said Tarsus Media President Rachel Wimberly.

She added, “We are very fortunate that she will be a part of our team, along with Bridgett Maddux, who is a seasoned sales professional in the industry. Both Danica and Bridgett will work on our existing brands, TSNN and Corporate Event News, as well as support further planned growth initiatives in Tarsus Media.”

An award-winning journalist who has covered the trade show industry since 1994, Tormohlen has been the founder and owner of Live & Unfiltered Media, a company that provides content and consulting services for the live events industry.

Her clients have included some the world’s leading media and exhibition organizations.

Most recently, she served as content producer, North America, for UFI, the Global Association of the Exhibition Industry. Tormohlen also worked as media consultant for ASM Global, the world’s leading producer of entertainment experiences.

Prior to launching her own content business, she served as Content Director, Publisher and Editor-in-Chief for the Society of Independent Show Organizers, the leading global association for independent show producers.

Previously, she served as editor at large at Trade Show Executive for 10 years and as Editor-In-Chief and Publisher of EXPO magazine, where she worked for 16 years. In 2020, Danica earned three journalism awards for editorial excellence from the American Society of Business Publication Editors.

“I’m thrilled to join the Tarsus Media Group as Vice President, Content,” Tormohlen said. “I’m looking forward to using my 29 years of industry experience to supplement and enhance the editorial at TSNN, the longest-running B2B content provider serving the trade show industry, and its related brands, including Corporate Event News and the TSNN Awards.

She added, “I’m excited to work with such an incredible team that includes many long-time industry friends and leaders like Doug Emslie, Rachel Wimberly, John Rice, Lori Tenny and Lisa Plummer Savas.”

Maddux has worked in sales in the events industry for several high-profile companies, such as PennWell’s Power Group, Access Intelligence’s Power Group and Eaton Hall Exhibitions.

Maddux will work with long-time VP of Sales John Rice on partner relationships and media sales for TSNN.com and CorporateEventNews.com.

“I have worked for several trade show, event and media companies over the years, and I would utilize TSNN as a great resource to find ideas, for suggestions to clients, etc.,” Maddux said. “I'm thrilled to join the Tarsus Media/TSNN Team and to bring my excitement of the industry to work everyday.”

Danica can be reached at dtormohlen@tsnn.com and Bridgett can be reached at bmaddux@tsnn.com.

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact