UBM Acquires ExpoMed and Live Healthcare Events in Latin America

June 13, 2018

Global B2B event organizer, UBM, has expanded its healthcare event portfolio with the acquisition of ExpoMed from LIVEMED in Mexico and Live Healthcare in Brazil from founders Dr. Vitor Assentuno and Dr. Raphael Gordilho.

Through these new acquisitions, UBM continues to grow its portfolio of healthcare events and further expands its position as a leading organizer in the Latin America healthcare sector.

“Healthcare is a strategic vertical for UBM Americas, particularly in Mexico and Brazil, where public and private healthcare spending and service markets are growing rapidly,” explained Scott Schulman, CEO of UBM Americas. 

He continued, “With ExpoMed’s leading position in Mexico and Live Healthcare’s complementary fit with UBM Brazil’s existing Hospitalar event, we are confident that these two bolt-on acquisitions will greatly contribute to the long-term growth of our healthcare portfolio –  and our position as a leader in the Latin America healthcare market.” 

As Mexico’s leading annual healthcare exhibition, ExpoMed is known for connecting vendors of medical equipment to buyers and executives from private and public hospitals, clinics and distributors. Held each June in Mexico City, the show is considered the must-attend healthcare event in Mexico. The most recent edition of ExpoMed took place June 6-8 at the World Trade Center Mexico City, where it drew in more than 8,000 buyers and 342 exhibition companies spanning a more than 44,000 square foot showfloor.

“ExpoMed is by far the largest healthcare event in Mexico and adds another market-leading brand to our portfolio,” said Jaime Salazar Figueroa, director general and managing director of UBM México. “The acquisition gives us the opportunity to serve the second-largest medical device market in Latin America and to pursue synergies with our healthcare portfolio in Brazil.” 

Based in Brazil, Live Healthcare is an event platform that connects major healthcare players to inspire industry change and empower leaders. 

Live brings with it the Saude Business Forum (SBF), which focuses on executive networking and one-on-one meetings for healthcare CEOs and innovative vendors, as well as the Healthcare Innovation Show (HIS), a technology and innovation exhibition attended by senior healthcare executives. 

Live also runs the healthcare portal saudebusiness.com, which drives database and community engagement for the events. 

“The healthcare industry is a significant growth segment for UBM globally, but particularly in Brazil,” said Jean-François Quentin, CEO of UBM Brazil. “Live Healthcare is a great strategic fit with our portfolio and will allow us to serve all segments of the healthcare industry with high-quality content and focused face-to-face interactions.”

The Live Healthcare portfolio will also allow UBM Brazil to enhance Hospitalar’s positioning while achieving its goal of contributing to the growth of the industry from both economic and social standpoints, he added.

The next HIS is set for Sept. 19-20 at the Sao Paulo Expo in Sao Paulo while SBF will run in the first half of 2019, according to UBM officials.


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Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: