UBM's Licensing Group Launches Licensing Expo China in 2017

October 24, 2016

U.K.-based UBM will bring a licensing expo to Shanghai, China in 2017. Licensing Expo China will be open on 18-20 July at the National Exhibition and Convention Center (NECC), Shanghai, China.

Licensing Expo China will feature over 100 brands and properties from China and overseas. The show will connect the most influential entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers from all product categories across Asia.

"China's licensing industry is growing faster than all other territories in the world. In a recent survey, China was identified by our customers as the number one market that they are looking to for growth. This launch underlines our strategy to provide products for our customers in the markets that they want to penetrate. We are excited to be working with our experienced trade show team in China to deliver this event for the licensing industry," said Jessica Blue, senior vice president of Licensing, UBM Americas.

Aside from the exhibition, Licensing Expo China will also host series of lectures and workshops to address issues related licensing industry - how-to of the licensing business, opportunities, challenges and more.

A series of business matching and networking sessions will be set up to connect licensors with potential business partners. Licensing Expo China will be co-located with CBME China, the world's largest trade fair for baby products and services and Cool Kids Fashion Shanghai, the China's premier trade fair for kids fashion.

Now in its 36th year, Licensing Expo is the world's largest and most influential annual trade show dedicated to licensing and brand extension.

The showfloor is merchandised into three zones: Characters and Entertainment; Art and Design; and Brands and Agents.

More than 16,150 retailers, licensees, manufacturers, distributors and licensing agents attend the Expo from more than 90 countries. Licensing Expo is owned and organized by UBM Americas and is sponsored by the International Licensing Industry Merchandisers' Association (LIMA). UBM Americas also owns and operates License! Global magazine and Brand Licensing Europe.

Add new comment

Image CAPTCHA

Partner Voices

So much is involved in planning for a trade show. Among the many decisions show producers and exhibit planners must make is whether to rent or purchase the technology required for a successful show or exhibit booth. When weighing these options, it’s important to consider not only the expense involved in procuring this equipment, but also the time, freight, logistics, and staffing required to set up and break down your own technology.