United Fresh Foundation Will Launch Fresh Produce Pavilion at School Nutrition Association Annual Convention

April 26, 2014
United Fresh Foundation Will Launch Fresh Produce Pavilion at School Nutrition Association Annual Convention  alt

The United Fresh Foundation will host the first Fresh Produce Pavilion at the School Nutrition Association Annual Convention July 14-16 in Boston.

The pavilion establishes a destination area on the trade show floor that will focus exclusively on promoting fresh fruits and vegetables.  

“Our goal with this pavilion is help schools maximize their success in serving a variety of fresh fruits and vegetables,” said United Fresh CEO Tom Stenzel. 

He added, “We’re committed to helping school foodservice directors understand the ins and outs of purchasing produce, as well as making sure they’re aware of the many fresh and fresh-cut produce items that that can appeal to the next generation of produce consumers.” 

The new pavilion will include exhibits by several of United Fresh member companies and an educational learning area for school foodservice directors. 

The Foundation’s learning area is co-sponsored by PRO*ACT, which is bringing a number of produce distribution experts to serve as consultants for schools to answer all their produce-related questions, share guidance and tips for writing produce RFPs, and talk about the wide variety of fresh and fresh-cut fruits and vegetables that are ideal for school foodservice. 

The learning area will display salad bars for school meals and snacking options to comply with the new “Smart Snacks in Schools” standards that go into effect next school year. 

“We appreciate PRO*ACT’s assistance in staffing the learning area, where school foodservice directors will be able to consult with experts outside of their own procurement process.” Stenzel said.

He added, “This provides a low-pressure learning opportunity when buyers are not negotiating with their own vendors, but instead are learning from distributors who are not actually competing for their business.”

The 1,600 square foot Fresh Produce Pavilion will feature 12 booths from member companies, including Chiquita Brands, Grimmway Farms, National Watermelon Promotion Board, NatureSeal and Ready Pac Foods.


Add new comment

Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.