When Healthy Conference Foods Go Wrong — and How to Fix It

September 12, 2019
Healthy F&B

Lemon chia breakfast bread. Spirulina goji berry energy bites. Adzuki bean brownies.

It’s safe to say Murray Hall, executive chef of Bank of Montreal Conference Center, got creative with these healthy treats dubbed “foods of the future” at MPI World Education Congress in Toronto earlier this summer. The spread was part of the inaugural Meeting Room of the Future showcase put on by IACC at WEC, intended to give a glimpse (and a taste) of what’s to come for meetings and events.

While at WEC these were called foods of the future, serving healthier offerings at corporate events has picked up steam in the last few years. Around 64 percent of meeting planners say their meetings are now somewhat healthy, according to the 2019 Wellness in Meetings and Travel Study conducted by Incentive Research Foundation. A still-sizable 24 percent reported their meetings are “mostly” healthy.

The best intentions behind so-called “healthy” foods, however, can sometimes go wrong. For example, juice and smoothie bars have been trending at events, but, when being served to a crowd, the texture and appearance often takes a turn for the worse (separated strawberry sunrise? No thanks).

Perhaps you’ve tried a chia pudding that looked appetizing, but turned out to be gummy and had you wishing for a toothbrush to clean those pesky seeds out of your teeth. Then there’s the classic crudité and dip setup, where the veggies have been out a little too long and are turning brown, curling up at the ends. 

Manpreet Kaur, head of corporate communications at Mercer Mettl, had a similar experience at a conference recently. “I was tempted by the crunchy, scrumptious-looking zucchini fries dipped in flaxseed flour,” she says, “[but] they didn’t taste as good as they looked.”

Leveling Up: Taste and Presentation

Getting taste to line up with appearance is key for chefs creating menus for large groups that want healthier options, says Rodolfo Correa, executive chef at Seaview, a Dolce Hotel.

“People eat with their eyes these days,” says Correa. “Presentation is very important, but if it looks good and doesn’t taste good, [they’re] not going to eat it again.”

At this Galloway, N.J. property, which has 34,500 square feet of flexible space and 21 meeting rooms, Correa focuses on fresh produce and lighter ingredients, like seeds and whole grains. Using ingredients in the height of their season is key for maximum flavor, he says. 

Quinoa salad

For example, June through August is peak blueberry season in the region, so during those months he incorporates the juicy berries in in everything from salads to shortcakes.

While blueberries are a near-universally appealing superfood, quinoa — a gluten-free, high-protein seed — can be polarizing. To make it taste better, Correa cooks quinoa in stock instead of water, and complements it with fresh flavors like grilled corn, pickled vegetables, roasted peppers and marinated chickpeas. Not only does this make for a nice presentation, but people love it, he says, and even those with dietary restrictions (gluten-free, vegan) can enjoy it.

When it comes to healthy snacks, Seaview offers healthy items like housemade power bars, made with ingredients like almonds, quinoa and local honey. A break option called “Good Intentions” comes with a variety of snacks, such as pineapple skewers with coconut yogurt dip and celery sticks with peanut butter sauce.

Correa has even found a way to make smoothies last longer. “We use yogurt as a base, and incorporate kale, spinach and flax seed,” he explains. “When you mix it all together, it forms an emulsification that doesn’t separate.” He also incorporates natural honey and bananas to help the smoothies hold up when made in large quantities for groups.

Better Veggie-Forward Options

Sadly, vegetarians and vegans have often gotten the short end of the stick when it comes to conference food. And while things are starting to improve, it’s been slow going.

Lee Gimpel, founder of Better Meetings in Washington, D.C., who doesn’t eat meat, started taking photos of especially bad vegetarian options at conferences he attended. One that sticks out to him was a sandwich that was basically just lettuce and tomato on soggy bread, he says.

“I always wondered whether the conference planning team purposefully chose that as a ‘healthy’ vegetarian meal, or whether no one thought about a non-meat option and the kitchen just improvised,” he says. “Either way, it was a total fail." 

As more and more people are following plant-based diets (the percentage of Americans identifying as vegans jumped from 1 percent to 6 percent in the last few years), it’s becoming less and less acceptable for conference managers and their catering teams to not think creatively when it comes to vegetable-forward options.

Executive Chef Dan Herman of Walt Disney World Swan and Dolphin is working to change this. 

Rice bowl
Swan and Dolphin's vegan rice bowl

“For healthy options, it’s really about putting as much thought and energy into the dish as you would any other dish,” says Herman. “Guests expect more than a piece of lettuce and some tofu on a plate.”

One healthy vegan item that’s gone over well with groups utilizing the resort’s 333,000 square feet of meeting space and 87 meeting rooms is a vegan rice bowl, which is customizable to individual needs (for example, the rice base can be swapped out for other grains).

Herman and his team prioritize health-conscious, delicious items that cater to all kinds of diets. For example, they offer an entire Paleo-themed snack break, which features gourmet beef jerky, hard-boiled eggs, nuts and seeds, guacamole with vegetable dippers and terra chips. The health-focused approach even extends to beverages, with kombucha on tap and fruit-infused spring water (the latter is a sustainable option to bottled water, too).

Food as Nourishment

When planning out healthy menus for events, it’s important for planners to consider options that will not only taste good, but also supply energy and satisfying protein. The Westin Sarasota (Florida), which has 24,000 square feet of meeting space, takes it to a new level with its Westin Eat Well menu, which is designed to nourish diners’ wellbeing.

“The key to striking a balance between healthy and appetizing is incorporating energy-rich foods that also satisfy hunger,” says Chef Craig MacAvoy of The Westin’s EVOQ restaurant. “Each dish should stimulate the senses without being too heavy, leaving attendees with a clear mind to power the day.”

For breakfast, MacAvoy and his team offer an Avocado Toast Table, which includes toppings like poached eggs, lemon and chives to add to mashed avocado on multi-grain bread. Snack breaks include healthy options like baked pita chips with a variety of hummus, or grape tomatoes and low-fat mozzarella bocconcini with olive oil.

At the end of the day, the food you serve at conferences is important — but it’s not the most important thing.

“I think organizers get caught up in the logistics and focus on impressive food and cool décor, but then forget about the attendees and why they're at the event,” says Gimpel. “More than having great healthy food options, I want conferences to have great content and make awesome connections. If they did that and I had mediocre food, I'd still rave about the event and want to return the next year.”

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.