World Trade Center Las Vegas Partners with World Trade Center Saskatoon

November 9, 2018

The Las Vegas Convention and Visitors Authority (LVCVA) and the Consumer Technology Association (CTA), owner and producer of CES, have expanded their North American business partnerships by establishing an official Memorandum of Understanding (MOU) between the World Trade Center Las Vegas and the World Trade Center Saskatoon in Saskatchewan, Canada.

The agreement, signed last month during a ceremony at the 2018 World Trade Centers Association (WTCA) Annual Member Seminar in New York City, marks the first of its kind between WTC Las Vegas and a Canadian-based WTC entity.

Through the agreement, Las Vegas and Saskatoon will co-market under the World Trade Center brand, create access to key trade information and market research, and facilitate business trade opportunities throughout the world.

“WTC Las Vegas recognizes and appreciates the tremendous value of developing strategic and meaningful partnerships with our WTC partners across the globe,” said Chris Meyer, WTC Las Vegas executive director and vice president of sales for the LVCVA. 

He continued, “In our experience with the WTCA, we have celebrated incredible successes as a result of MOU partnerships and are confident this new venture with WTC Saskatoon will result in a number of monumental wins for both destinations.”

Las Vegas is currently the only North American destination with a World Trade Center designation on the campus of a convention center, Meyer added. 

In 2010, CTA was granted the rights to the WTC Las Vegas license and partnered with the LVCVA in an effort to attract more trade events and international visitors, who comprise 16 percent, or nearly six million of all visitors to Las Vegas. 

According to LVCVA officials Canada is Las Vegas’s top source of international visitation, with nearly 1.5 million visitors traveling to the destination in 2017.  

Meanwhile, strategic partners affiliated with WTC Saskatoon are committed to developing innovative initiatives and programming that will enhance business relationships between Las Vegas and Saskatoon, including John Williams, president of CANWEST CLC Corporation and champion of WTC Saskatoon. 

“We look forward to working together with World Trade Center Las Vegas in mutually promoting each other’s world trade center facilities,” Williams said. “This MOU between our World Trade Centers is a next step in strengthening our economic ties.”

The WTCA encourages mutual assistance and cooperation among its members, and WTC Saskatoon is aligned with WTC Las Vegas in its efforts to promote the importance of business travel and trade opportunities, according to LVCVA officials. 

Besides the MOU with WTC Saskatoon, the WTC Las Vegas has signed memorandums of understanding with WTC Beijing; WTC Brussels; WTC Denver; WTC Dulles Airport; WTC Ft. Lauderdale; WTC Istanbul; WTC Leeuwarden; WTC Miami; WTC Mexico City; WTC Montevideo; WTC Santiago; WTC Sao Paulo; WTC Seoul; WTC Taipei and WTC Twente– business partnerships that are designed to be mutually beneficial in providing information and business contacts, promoting the destinations, developing educational programs and creating an open forum for discussion of trade-related, international and travel issues.

The LVCVA has also established Memorandums of Understanding with the Nevada Governor’s Office of Economic Development and the U.S. Department of Commerce International Trade Administration to promote travel and tourism exports. 

 

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.