News

Feb 12, 2019
Are you feeling uncertain about how to get more millennials to your event? Then you won’t want to miss our next Ask Me Anything chat, Marketing Your Next Event to Millennial Professionals, set for Thursday, Feb. 28 at 2 p.m. EST. Join our host Dahlia El Gazzar of DAHLIA+ AGENCY and special guest Michaela Alexis, one of North America’s most in-demand speakers on topics related to LinkedIn and personal branding, to learn best practices for marketing your event to an audience that is critical to your event’s future success. RSVP for this free chat HERE today via Facebook or simply join HERE… more
Feb 12, 2019
As part of its ongoing partnership with the American Heart Association’s Orange County Division, Visit Anaheim has donated eight life-saving CPR kits to two more high schools in its local community. Launched in November 2017 in conjunction with the AHA, the CVB’s multi-year Heart-to-Heart campaign was created to give back to local residents by providing more than 15,000 Anaheim high school students with life-saving CPR skills and education.  “Inspired by American Heart Association’s decision to host their 2017 Scientific Sessions at the Anaheim Convention Center after a 16-year absence and… more
Feb 12, 2019
As technology continues to become an essential part of the trade show ecosystem, some show organizers are creating dedicated showfloor spaces for tech innovations that make sense for the industries their shows represent.  Case in point: PROCESS EXPO, which will unveil its Augmented Reality Showcase as one of its new showfloor activities, Oct. 8-11 at McCormick Place in Chicago. Organized by Harvin AR, the AR Showcase will provide attendees with new ways to experience processing and packaging equipment through AR holograms and guided AR training simulations by participating exhibitors. The… more
Feb 11, 2019
Messe Frankfurt — known as the world’s largest trade show, congress and event organizer — has deployed electric StreetScooters transport vehicles for deliveries on its exhibition campus. As part of a two-year trial, the zero-emission vehicles are being used for Messe Frankfurt exhibitors and visitors.  With an area the size of 90 football fields comprising 11 exhibition halls, more than 90 conference rooms and 26 restaurants, the Messe Frankfurt exhibition grounds are a veritable “city within a city.” It offers services including booth construction, visitor marketing and catering, ensuring… more
Feb 07, 2019
AEG Facilities, the venue management subsidiary of AEG, and SMG, an Onex portfolio company and venue management company, have signed a definitive agreement to merge. This combination will create a new, standalone global facility management and venue services company that will operate as ASM Global (“ASM”). Onex and AEG’s subsidiary will each own 50 percent of the company following the completion of the transaction. The terms of the transaction were not disclosed. Wes Westley, CEO and president of SMG, said, “This merger is a major step for our industry. We are excited to bring… more
Feb 07, 2019
TicketSocket, a white-label ticketing, registration and data marketing company, has released Ice Cream Social (ICS), a social commerce platform that harnesses affiliate marketing concepts to help turn customers into promoters.  This social invite tool enables vendors to increase their sales via customer referrals that incentivize their network of friends in an effort to turn customers into influencers and their connections into leads.  According to Mark Miller, CEO of TicketSocket, this new system seamlessly integrates with e-commerce sites to track conversions and aggregate customer data,… more
Feb 07, 2019
The biannual MAGIC fashion trade show is reinventing itself by offering a new one-stop shopping experience at a single venue, following feedback from MAGIC buyers.  Starting in August, MAGIC will take place entirely at the Las Vegas Convention Center, eliminating the need for retail industry buyers to hop between this venue and Mandalay Bay Convention Center to shop the massive marketplace. At the LVCC, MAGIC’s many distinct shows will be able to exist as unique, curated neighborhoods within a single campus. Each marketplace will have its own look, feel and sense of community while… more
Feb 06, 2019
Last month, representatives of global events, tourism and sustainability bodies ushered in the new year with the launch of four Principles for Sustainable Events designed to guide and motivate event organizers worldwide to embrace and implement green practices.   This multi-stakeholder group, convened by the Events Industry Council (EIC) through two forums held during IMEX in Frankfurt and Las Vegas, agreed that the focus of these principles should include: Shared responsibility for implementation and communication between event organizers and suppliers Identification of basic… more
Feb 06, 2019
This year has already been a busy one for trade shows, with five major events wrapping up in January. Take a look at some of the highlights, each indicators that the industry looks strong for 2019 and beyond. World of Concrete This signature event for the international concrete and mason industries marked its largest show in a decade, drawing 60,511 attendees and more than 1,500 companies—including 259 brand-new ones—exhibiting across nearly 777,000 net square feet of exhibit space at Las Vegas Convention Center. The show’s educational component enjoyed a 5 percent increase in attendance… more
Feb 06, 2019
Diversified Communications’ President and CEO Theodore Wirth promoted Mary Larkin to President of Diversified Communications’ U.S. operating division. “In 2014, we took the unusual step and established a three-person EVP team. Bill Springer, Mike Lodato and Mary Larkin were able to grow the business, but three-person leadership teams are challenging at best and we felt it was the right time to appoint one leader,” Wirth said. He added, “We greatly appreciate what Bill, Mike and Mary accomplished together and throughout their careers here and look forward to the future of Diversified… more