News

Jan 03, 2019
Despite the cold front and accompanying rain that visitors endured at Expo! Expo! IAEE’s Annual Meeting & Exhibition 2018, held Dec. 10-13 in New Orleans, technology was shining bright inside at the conference.  With an overall focus on enhancing the attendee experience, the new technologies showcased at the event did not disappoint and will likely be a strong focus for trade show marketers in the new year. While exhibitors offered many technologies that attendees could interact with and learn about, these three stood out as trends to watch in 2019: Getting into a ZenSpace: Exhibitors… more
Jan 02, 2019
Know your audience and your industry’s influencers well. That’s the advice event marketing experts have for event organizers in 2019. They predict that the trends of data and influencer marketing will continue to have a strong impact on drawing attendees to events. They also say that these tools will be required to cut through the clutter and reach audiences with valuable brand messages. Sam Lippman, president of Lippman Connects, says that influencer marketing will be essential for organizers to draw attendees to their events and that event marketers will invest more human capital to… more
Dec 30, 2018
The International Association of Exhibitions and Events’ Expo! Expo! Annual Meeting & Exhibition attracted more than 2,300 attendees representing 26 countries (pending verified audit) to the New Orleans Ernest N. Morial Convention Center.   “I cannot think of a better way to celebrate IAEE’s 90th anniversary than with the Expo! Expo! we had last week,” said IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA.  He added, “The diversity in learning experiences offered, combined with one of our largest trade show floors ever and outstanding networking events in wonderful locations,… more
Dec 30, 2018
How can healthcare convention marketers leverage the power of digital persuasion to ignite social influence and maintain a competitive edge? To help answer this question, HCEA has unveiled that the award-winning author Erin Gargan King will kick-off HCEAInnovate 2019, on tap Feb. 24 at the Mandalay Bay Casino in Las Vegas. “Online media continue to dominate communication across industries – and especially the dynamic healthcare sector,” said Anne Trompeter, HCEAInnovate Chair. She added, “We are so excited to welcome Erin as opening keynote speaker to share her observations with our… more
Dec 20, 2018
Meeting scheduling can be the bane of an event planner’s existence. Anyone who has ever tried to coordinate multiple schedules in order to book meetings or demos at trade shows or conferences knows how difficult it can be – the phrase “herding cats” springs to mind.  It’s equally difficult to show the value of these meetings and how they influence sales pipeline and revenue generation. Jifflenow aims to solve both of these problems with its meeting automation platform (MAP). “Enterprises are looking beyond lead generation at events and have been asking for solutions to influence revenue… more
Dec 20, 2018
While many exhibition venues may choose the holiday season to carry out acts of service that help their local communities, the San Diego Convention Center has made corporate social responsibility a year-round labor of love. According to Barbara Moreno, SDCC executive director of communications and outreach, the San Diego Convention Center Corporation has a long-standing commitment to giving back to its Southern California community. “We believe in being good neighbors and for years have worked together with event meeting planners to connect them with non-profits and charities that they can… more
Dec 19, 2018
Experience creation is the top priority for event planners in Asia Pacific, according to IACC’s inaugural APAC edition of its Meeting Room of the Future™ report. The report, released today, reveals that 66 per cent of the region’s meeting planners claim delegates now seek more engagement, personalisation and interactive technologies at business events than at any time in the past five years. The trend is being driven by incoming generations with younger delegates looking for greater integration of new technologies and mobile connectivity in business events, more opportunities for networking… more
Dec 18, 2018
Registration now is open as the China International Brand Underwear Fair prepares to return to Shenzhen Convention and Exhibition Center, China from April 19-21, for its 14th edition. Organized by Shenzhen Shengshi Jiuzhou Exhibition and owned by Tarsus Group, China International Brand Underwear Fair, also known as SIUF, has made its way to become world's largest, end-to-end, one-stop trade show for entire underwear industry. The 14th edition SIUF will have a continuous focus on offering the whole supply & distribution chain of intimate apparel industry in terms of fabrics,… more
Dec 18, 2018
MEDICAL FAIR THAILAND 2019, Southeast Asia’s leading medical and healthcare exhibition, will stage its biggest edition to date with about 1,000 exhibitors from over 60 countries at a new and larger venue: the Bangkok International Trade and Exhibition Center (BITEC). More than 10,000 medical and healthcare innovations will be on display from Sept. 11 - 13, 2019. MEDICAL FAIR THAILAND is part of Messe Düsseldorf’s “MEDICAlliance” program of regional and international medical trade fairs organized around the globe and will be organized by its subsidiary Messe Düsseldorf Asia. MEDICAL FAIR… more
Dec 18, 2018
IBTM China, part of IBTM’s global portfolio of meetings and events industry trade shows and the most established event of its kind in China, has announced first details of its 2019 edition. The event will take place Aug. 28-29 at China National Convention Centre (CNCC) in Beijing. It is anticipated that more than 380 international and domestic exhibitors will meet with  400-plus Hosted Buyers for two days of pre-arranged business meetings. More than 3,500 visitors also are expected to attend. This year will see the introduction of a new Experience Zone where visitors will be able to… more