Medical Affairs and MSL executives are increasingly being expected to improve their capabilities, in line with the medical affairs department’s increasingly central role in the Pharmaceutical or MedTech organization. Medical affairs and liaisons need to deepen their ability to communicate and engage with KOLs, external experts and other stakeholders and this increasingly requires more powerful “soft skills” such as communication and persuasion. Furthermore, in terms of written communication, medical writing skills are as important as ever and working closely with KOLs and investigators to produce interesting publications that appeal to a broad audience is key. Medical affairs professionals also need to improve their technical expertise in areas like late-phase trial design and the implementation of real-world, observational studies, to maximize the opportunity to capture essential evidence of product value.
The Medical Affairs Essentials Winter School is a unique chance for professionals in this increasingly important function to both deepen and broaden their skills and abilities in the areas of KOL communication, stakeholder engagement, late-phase study development and implementation, as well as to demonstrate the value of a product in clinical, but also economic terms.
The 2 day course will be run as a series of 4 x half-day workshops, led by expert consultants and experienced industry representatives. The concept is to give medical affairs team members a condensed set of training to bring them up to the highest standard or as a refresher for those looking to implement best practices in medical affairs. All training will be focused on real-world scenarios and challenges specific to their roles, from experienced practitioners. All workshops will be in 50% didactic/presentation-style and 50% interactive sessions (small groups syndicates & real-world scenarios).
