The third annual POSSIBLE Miami Marketing Conference & Expo once again descended on Miami Beach’s Fontainebleau hotel April 28-30. There were more than 5,400 attendees, blowing the team’s attendance estimate of 4,500 guests out of the water. Impressively, “66% of our audience was VP level and above,” said Leah Steinhardt, POSSIBLE’s vice president of marketing. 

When VP-level executives know that they’re going to an event with so many other key decision-makers who will also be touching down on a destination like Miami—where hosted buyer meetings take place on white sand beaches, happy hours are under poolside cabanas, and dinners are al fresco— “I think everyone comes in a little bit more relaxed,” Steinhardt said. (For reference, leaders from the likes Amazon, American Express, TikTok-parent ByteDance Inc., JP Morgan Chase, L’Oreal, and Omnicom Media Group, among many others, attended POSSIBLE 2025.) 

The sunshine and laid-back spirit born of Miami Beach are exactly why POSSIBLE has no plans to call anywhere else home. The Fontainebleau, as far as Steinhardt is concerned, will remain POSSIBLE’s host, she said—though the event is contracted to expand to the adjacent Eden Roc hotel come 2026 as it has maxed out all that the Fontainebleau has to offer. 

This year, the event’s footprint spanned 125,000 square feet, taking up all of the 1,504-room hotel’s 107,000 square feet of indoor venue space. For the first time, this included the Fontainebleau’s five-story Coastal Convention Center, which opened in December 2024. The space was home to POSSIBLE’s expo hall, “though even our expo hall is not traditional,” Steinhardt explained, noting the event’s “campus-like experience.”  

The expo hall played host to POSSIBLE’s “Purpose Pavilion,” where a stage housed most of the event’s major keynotes. It was a display of one of three pillars that Steinhardt attributes to POSSIBLE’s whirlwind success: content. 

“On Monday, right out of the gate” was what Steinhardt described as a “huge” discussion between NFL CMO Tim Ellis, Buffalo Bills running back Ray Davis, and Artis Stevens, the president and CEO of Big Brothers Big Sisters of America. “We really hit a nerve with sports and mental health. That's just been such a dialog and a zeitgeist,” Steinhardt said, noting that the session was among the most well-attended (along with a later, “no-holds-barred" keynote led by Gary Vee).  

The expo hall also included a “New York Stock Exchange Speakers Corner,” where industry leaders engaged in live, unscripted interviews. The POSSIBLE-NYSE partnership was born out of a conversation that took place in the networking lounge at POSSIBLE 2024, Steinhardt said. And the idea for the Speakers Corner was born out of the fact that POSSIBLE’s on-stage programming “doesn’t traditionally have Q&A,” she added.  

Ultimately, the content was all about leaning into culture—the second pillar Steinhardt attributes to POSSIBLE’s success since founder Christian Muche hosted the inaugural event in 2023 with roughly 2,500 attendees. It’s why other influential figures like Martha Stewart and Katie Couric were also chosen as speakers alongside 200-plus other tastemakers. 

“Yes, you have all those big names, but one of the things that makes POSSIBLE so special” is its ability to leverage partnerships to amplify voices, Steinhardt explained. For instance, POSSIBLE 2025 marked the debut of “Deep Dive" sessions hosted in partnership with the Financial Times, EMARKETER, and The Drum. “We gave them a whole session to curate themselves, to talk about whatever they wanted to talk about,” Steinhardt said, noting that this level of creative freedom allowed for POSSIBLE to include content, draw audiences, and engage guests in ways it wouldn’t have been able to alone. 

Also new was POSSIBLE Unplugged, which took an “unconference” format. “It’s an opportunity to give people a more informal way of speaking at the show,” Steinhardt explained. “We had a board where people could put up ideas, thoughts they were having, issues for them in the industry. And then, they got five minutes up on stage,” she added, noting that there aren’t enough sessions over the course of the three-day agenda for the number of speakers that want to participate.  

Steinhardt said she was thrilled that two students who were part of POSSIBLE’s all-new Rising Talent Academy were chosen to participate in Unplugged sessions. In the spirit of shaping culture, POSSIBLE’s Rising Talent Academy offered a lower-cost conference ticket to people with less than five years of experience in the marketing industry. Rising Talent Academy Sessions were curated with Gen Zers in mind, Steinhardt said. 

Here are some other culture-forward content highlights Steinhardt noted: 

• The ExcellencE! Forum was brought to life once again by media collective Group Black. The two-day forum was open to the public—no conference pass needed—and had its own slate of programming. A highlight, according to Steinhardt: a keynote session with tennis legend-turned-event professional Stan Smith and moderator Bonin Bough, the co-founder at Group Black, on the intersection of sports, branding, and community impact. 
• The Female Quotient also brought its Equality Lounge back to POSSIBLE with the goal of elevating women’s voices. Thus, it only made sense that featured speakers included impressive female leaders at the likes of Adobe, LEGO, and NBCUniversal. 

The third and final pillar of POSSIBLE, according to Steinhardt: networking. Aside from dedicated happy hours and invite-only dinners, relationship-building goes down on board branded yachts docked at the Fontainebleau docks, which were transformed into the POSSIBLE Marina. Among the brands who activated on the water were VaynerX, Dailymotion, Pixalate, and Reset Digital. 

Steinhardt said that POSSIBLE is also working to scale its hosted buyer program in a greater effort to improve attendees’ ROI. (Next year, those meetings will take over Fontainebleau’s beach. “Who wouldn’t want to sign up for that?” Steinhardt said.) 

To attract hosted buyers, POSSIBLE does “not hold any sessions or any other content running with that hosted buyer program, so they are not missing out on anything,” Steinhardt shared.  

With new attendees in mind, POSSIBLE also debuted a dedicated first-timers session on day one intended "to put faces to the show,” Steinhardt said. “If they saw us walking around, [we] didn’t want them to feel uncomfortable asking questions. They [the first timers] even had a group chat going,” Steinhardt added, noting that returning attendees were inquiring about how to get in. 

In another first, it was also the first edition of POSSIBLE to take place since the event’s owner, Beyond Ordinary Events, was acquired by London, UK-based Hyve Group—behind other major happenings like Shoptalk and Fintech Meetup—in a reported $40 million deal.  

It was Hyve Group that led the charge in putting culture at the center of POSSIBLE, rather than pushing a cheesy theme around the marketing industry, according to Steinhardt. Hyve’s "highest ethos” of bringing together diverse people and perspectives “married really nicely together” with POSSIBLE in the recent acquisition, which was completed in July of 2024.  

POSSIBLE 2026 is slated for April 27-29.