Personalization is the key to capturing consumer loyalty and creating strong customer ties. When you truly understand your audience’s unique preferences, you can create memorable experiences that keep them coming back for more.
A government crackdown on impersonation fraud targeting the business events industry may soon become a reality thanks to efforts spearheaded by the Exhibitions and Conferences Alliance (ECA) and its 10 professional and trade associations, in addition to numerous other industry entities that make up the face-to-face business events industry.
Event organizers who produce shows at the Las Vegas Convention Center and Allegiant Stadium will be able to better understand their carbon footprint and identify efficiencies that could lower costs, thanks to a new partnership with nZero.
More than 30,000 professionals from all facets of the jewelry industry recently converged once again at The Venetian and The Venetian Expo in Las Vegas for a week of product sourcing, education and networking at JCK, considered one of the world’s most important jewelry industry gatherings that has served as a global launchpad for jewel
If you are an exhibitor in the food and beverage industry, you’ve probably noticed a shift in food and beverage marketing trends toward personalization over the past few years. This trend began with small businesses but has since been adopted by major corporations.
Throughout the U.S. and across the pond, event-related organizations are promoting successful team members as well as appointing experienced leaders. Check them out!
Leading event technology company Gevme introduced GoGreen, a new platform feature designed to measure and offset carbon emissions associated with event attendees’ travel. By calculating carbon emissions and providing options to contribute toward eco projects worldwide, GoGreen aims to empower event organizers and participants to impact the environment positively.
Atlanta-based private equity firm, MSouth Equity Partners, acquired Fern Exposition Services, a trade show service provider and general contractor with headquarters in Cincinnati, Ohio. The value of the deal was not disclosed.
Located near the entrance to the Great Smoky Mountains National Park about 50 miles west of the Asheville Regional Airport, Harrah’s Cherokee Casino Resort in North Carolina opened the Cherokee Convention Center in 2021, adding 85,000 square feet of exhibition and meeting space. Owned by the Eastern Band of Cherokee Indians, Harrah’s Cherokee is managed by Caesars Entertainment.
