Himani Sheth

Himani Sheth is a marketing executive for Hubilo, an Event Automation Platform that helps event planners organize events in a more efficient and tech-savvy manner.
Himani Sheth is a marketing executive for Hubilo, an Event Automation Platform that helps event planners organize events in a more efficient and tech-savvy manner.
A fifth new trade show will collocate with United FreshMKT Expo, United FreshTEC Expo, International Floriculture Expo and Global Cold Chain Expo in June 2018 at McCormick Place in Chicago.
Dedicated to the exploding category of healthy foods, SmartFood Expo is designed to provide retail and foodservice buyers with a one-stop shop for learning about the newest products, trends and opportunities to increase their share of the “better-for-you-foods” business.
Trade show managers are always searching for the latest marketing trends to drive their booth’s attendance. Social media participation is key for any large event, enabling trade show goers to stay more engaged with instant updates on floor activities, educational opportunities and speaker sessions.
Every exhibitor wants to have some sort of social engagement during a show and smart trade show marketers are taking advantage of a wide range of social media strategies to broadcast their message to more people than ever before.
Tim Brown is a marketing associate for GES, where he enjoys helping represent brands with live event technologies.
UFI, the Global Association of the Exhibition Industry, has unveiled Fira Barcelona as the winner of its annual Sustainable Development Award.
The theme of this year’s competition, “Best destination approach to implementing sustainability”, was chosen in order to recognize initiatives that combine the efforts of a destination, in partnership with a professional exhibition operator, to implement sustainability around an individual exhibition or a series of events.
The Consumer Technology Association will feature Smart Cities as a new area of focus at CES®, which will include a dedicated Marketplace (exhibit area) and a full schedule of related conference programming.
Whether directional, advertising or general information, signage is a vital component of tradeshows providing necessary information to participants. Often, it is also one of the least environmentally friendly aspects of events and tradeshows. While it may not possible to do away with this form of communication, it’s environmental impact can be minimized by reducing, rethinking, recycling and reuse.
Nancy Zavada is the founder and president of MeetGreen and the co-founder of the Green Meetings Industry Council. She is widely recognized as a trailblazer in the sustainable events field.