Coex to Host First Seoul Comic Con

Coex in Seoul will welcome the first edition of Comic Con Seoul this summer running from Aug. 4-6.

Organized by ReedPOP, Comic Con Seoul will showcase the latest pop culture trends.

Comic Con Seoul will feature comics, movies, video games, cosplay, anime, etc. During the three-day event, Korea Championships of Cosplay will also be held, while the Comic Con Seoul Artist Alley will allow visitors to interact with creative writers, illustrators and designers.

In 2017 “Data” is the Key Word in Event Marketing

By Elizabeth Johnson

“Get the right message, in front of the right people, at the right time.” It’s a common phrase, practically a mantra for today’s marketer. And the key to achieving that goal is data.

Event-producing organizations cover the spectrum of sophistication when it comes to data driven marketing. Some are at the beginning of implementing a robust data collection system and others are using data to plan future content, develop marketing strategies and find new audiences.

Las Vegas-based ConvExx Acquires Mobile Tech Expo

ConvExx, long-time show management company in the auto aftermarket space, has acquired Mobile Tech Expo from Kevin Halewood.

"Mobile Tech Expo is the premier showcase for the paintless dent repair, detailing and automotive mobile service industries, and we look forward to continuing that mission", said Chuck Schwartz, ConvExx CEO.

He added, "We understand and appreciate the Show's principles, and look to build upon what has been built as we strive to best serve the mobile automotive aftermarket."

Food for Thought: F&B Costs Need to be Reconsidered

In Globalization 1.0, which began around 1492, the world went from size large to size medium. In Globalization 2.0, the era that introduced us to multinational companies, it went from size medium to size small. And then around 2000 came Globalization 3.0, in which the world went from being small to tiny. Thomas Friedman, author and futurist

TSNN Interview: UBM CEO Tim Cobbold Talks ‘Events First’ Strategy

As part of its ‘Events First’ strategy, U.K.-based UBM made huge leaps in 2016, as it continues to realign its overall portfolio with the completed sale of its PR Newswire division and the acquisitions of Allworld Exhibitions, Content Marketing World and Business Journals, Inc., to name a few.

The company’s annual earnings report recently was released, indicating the events division was up last year to $874 million, compared with $775 million in 2015.

In North America, 2016 revenues were up to $363 million, compared with $303 million the year before.

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.