Give the Customer What They Need – Not What They Want

Big data, small data, box data, fish. Any ‘90s raver will tell you that this was the dance move of choice with students across the country. Well, close…but maybe this one’s the Silicon Valley dance trend of 2017?

At the end of every year, content either focuses on trends or a full-on Year In Review. What’s hot? What’s not? What’s coming next? Companies announce what’s "new" and the cycle continues.

Matt Coyne

With two decades of experience in the events industry, Matt Coyne, owner of Waves Connects, crafts content for a multitude of needs. From captivating interviews and podcasts to informative content resources as part of a marketing strategy, he is dedicated to helping clients make waves with their content.

Productivity: The Importance of a Well-Thought-Out Sales Plan

In the trade show industry, and specifically for sales teams, producing results by means of booth and sponsorship sales is customarily the criteria by which “productivity” is measured. If we accept the end result as a good measure of productivity, and for all practical purposes it does seem to be the best option, then keeping the team’s focus on both short and long-term goals is key to success. Yet, even very successful teams often and inevitably go through repetitive cycles of procrastination.

Las Vegas CVA 2016 Executive Summary Boasts Upticks in Visitation and Convention Attendance

Last year was a good one for Las Vegas, according to the Las Vegas Convention & Visitors Authority’s recently released 2016 Executive Summary.

Driven by strong demand in both the leisure and convention segments, the city experienced another record-breaking year for convention attendance and visitation.

UBM’s Shanghai Fair Attracts More International Buyers

UBM Asia, a UBM plc company, organised its China International Gold, Jewellery & Gem Fair – Shanghai (Shanghai Fair) from 18th to 21st November 2016, at the Shanghai World Expo Exhibition & Convention Center. The exhibition attracted almost 4,900 visitors.

Covering an exhibition space of over 11,000 m2, the four-day show featured some 260 exhibitors from 18 countries and regions, including Australia, Canada, Mainland China, Germany, India, Korea, Thailand, U.S., Hong Kong and Taiwan.

Shenyang New World EXPO Will Have Soft Opening March 1

In preparation for the Shenyang New World EXPO soft opening on March 1st, EXPO's senior staff completed final training at the Hong Kong Convention and Exhibition Center in December.

EXPO General Manager Diane CHEN said she is confident that the staff is prepared to meet the demand of EXPO’s initial customers.

"EXPO’s association with HKCEC as a “sister venue” and our direct access with its senior management teamare enormous benefits to EXPO and Shenyang. Three prestigious exhibitions will be held in March followed by 3 more in April,” Chen said.

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HERE, EVENTS HELP YOUR COMPANY AND THE COMMUNITY
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.   
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