3 Ways to Excel at Experiential Marketing in 2017

What makes a modern marketing event memorable? 

Is it when a brand trots out the same ole' tactics to deliver the same ole' message to the same ole' people? Or is it when a brand breaks from the norm to boldly leverage forward-thinking tactics into engagements and strategies that captivate an audience in new and exciting ways?

I think you know the answer to that question. 

APHA Annual Meeting & Exposition 2018

March 16th, 2018 - March 19th, 2018

APHA Annual Meeting & Exposition 2017

November 4th, 2017 - November 8th, 2017

International Pizza Expo 2018

March 19th, 2018 - March 22nd, 2018

International Pizza Expo 2017

March 27th, 2017 - March 30th, 2017

How to Do a Digital Event the RIGHT Way! PCMA Knocks It Out of the Park

For the second year in a row and much to my chagrin, I was unable to attend the Professional Convention Management Association’s Convening Leaders annual meeting. 

This year, it was held in the great city of Austin, Texas, and had three days packed with education and networking events.

Of course, I had serious FOMO (fear of missing out) – but lucky for me, PCMA holds an online digital event powered by INXPO that streams throughout their live event.

In my humble opinion, it is bar none the best digital event out there that coincides with a live event.

International Contemporary Furniture Fair - ICFF 2018

May 20th, 2018 - May 23rd, 2018

International Contemporary Furniture Fair - ICFF 2017

May 21st, 2017 - May 24th, 2017
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.