Brian Casey Will Step Down as President of CEIR; Organization Announces Overall Strategic Realignment
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By Kai Hattendorf, UFI managing director/CEO
Predicting the future is basically impossible. But estimated guesses are possible, even in times as these. So, as in previous years, we have held many conversations on showfloors, at conferences, and at numerous events all around the world to identify the core themes that the UFI team feels will impact the global exhibition industry in 2017. So today, let me share with you “UFI’s 5 trends to watch in 2017”:
1. Growing uncertainties
In December 2014, I was invited to give a keynote talk at a digital marketing event in Europe. There were 15 speakers. All white men.
When I realized that all the education and training was being provided by only white men, I actually became physically ill. Simply put, it felt wrong to be part of an event like this.
Have you ever experienced something that made you look at the world in a different way?
Well, for me, that event was it.
Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books.
The original inspiration behind EXPOCAD® was to help engineers with computer-aided design (CAD) software. Paul Ososky, a plastics engineer, his brother Mike, a process engineer (now President and CTO), and Rich Stone, a synthetic fuels researcher (now CEO), started EXPOCAD’s parent company A.C.T., Inc. in 1986.
“Like any startup, life was not easy,” said Stone. “Frugal was an understatement. We started in a closet … it was only big enough for two people. If one had to leave the office, the other had to walk out into the
hall to let them out.”
=Sean Guerre is a media entrepreneur and currently is the co-founder of Stone Fort Group- a Live Event & Digital Media startup serving b2b communities in the Energy, Transportation and Workforce/HR markets.
His claim to fame is serving as a former chairman of the Society of Independent Show Organizers, and he has been a keynote presenter and speaker at SISO, IAEE, Folio, Niche EventFest and CEIR Predict.
Prior to founding Stone Fort Group, he co-founded TradeFair Group (energy media), which was sold in 2012 to private equity firm Veronis, Suhler & Stevenson.