How CVBs are Designing Virtual Experiences To Promote Their Destinations

While social distancing has taken hold throughout the world, many convention and visitors bureaus are innovating amongst the current crisis to continue to (tactfully) spread messages about their destinations. Across North America, CVBs and DMOs far and wide are shifting to digital to bring the best of their destinations to homebound audiences via virtual tours, live-streaming experiences, online classes and interactive content, as well as deliver encouraging messages of hope and reassurance.

U.S. Hotels Join AHLA in Aiding Health Community and First Responders

Many members of the health community — doctors, nurses, first responders, and others who are helping in the fight against COVID-19 — are struggling to find housing close to their outposts. The American Hotel and Lodging Association’s Hospitality for Hope initiative is helping to address this by connecting hotel properties with the health community.

5 Ways to Drive Greater Value for Virtual Event Sponsors

Brands sponsor face-to-face events because they want to connect with key audiences. They want to increase brand awareness and improve brand perception. They want to generate leads and drive sales. And every single one of these goals remains relevant and achievable, even now that coronavirus has driven face-to-face events into the virtual sphere. 

And Now, for Some Good News! 5 Event Companies Giving Back Right Now

While it’s important for all of us to stay informed about the current health crisis and its impact on our industry, TSNN believes it’s important to balance out the negative with positive and inspiring news. That’s why we’ve launched this weekly Good News column to shine a well-deserved spotlight on all the amazing events and event-related companies making a positive difference during this challenging time. Here, five reasons to smile today:

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Partner Voices
HERE, EVENTS HELP YOUR COMPANY AND THE COMMUNITY
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.   
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