So much is involved in planning for a trade show. Among the many decisions show producers and exhibit planners must make is whether to rent or purchase the technology required for a successful show or exhibit booth. When weighing these options, it’s important to consider not only the expense involved in procuring this equipment, but also the time, freight, logistics, and staffing required to set up and break down your own technology.
Institute of Business Forecasting & Planning
PO Box 670159
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