Submitted by Anonymous (not verified) on Tue, 03/19/2019 - 07:58

The Expo is the largest and most significant event for the promotional product industry. It brings together the suppliers of products and the promotional consultants (resellers) of those products to buyers. The event features extensive education, volunteer meetings, networking, and the world's largest tradeshow within the industry.

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Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!