With a couple of decades in the trade show industry, Philip McKay definitely has learned a lot of things along the way.
At the start of her career, Informa President Nancy Walsh recalls working in Manhattan in inside sales for a software company when the idea of transitioning into the trade show world basically fell into her lap.
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The trade show industry struggled over the past year as COVID-19 restricted travel and in-person attendance.
“The trade show business must be dying.” The lawyer, whom I had just met at a reception, was convinced that the Internet was making trade shows unnecessary. "Why Should I Attend a Tradeshow?"
Right out of college, Paul Treanor landed a temporary gig fulfilling exhibitor promotional material requests at the World Floor Covering Association
The live events industry is roaring back to life, but this trend is more than just the post-pandemic surge in attendance. Customers don’t want the typical massive trade show or small business conference.
The technology industry is about to get a new conference and trade show that will fuse all aspects of the telecom/cloud, IT services and communications hardware channel.
As we look forward to 2025, it’s clear the events industry is evolving beyond simply “showing up.” Today’s attendees crave deeper engagement, meaningful interactions, and experiences that surpass what they can get from a screen.
