“Video Killed the Radio Star,” by The Buggles rang through my ears as I sat and pondered the future of this dynamic industry we work in – the Events Industry. All of us who are truly ingrained in it bring our own unique perspectives to this enigmatic topic.
There is no doubt that the pandemic has changed the way we live our everyday lives. From the way we socialize to the way we work, no aspect of life seems to be left untouched, and business travel is no exception.
As an event planner, you’re in the business of attention. You likely spend your days searching for ways to generate buzz and sustain audience engagement—an increasingly difficult feat in a highly fragmented marketplace.
Global Sources will open its spring trade show series next month in Hong Kong. In total, the company’s events will feature more than 8,800 booths at its exhibition held at AsiaWorld-Expo (AWE).
From appointments to awards to new hires and promotions, this fall is keeping us on our toes for people announcements. Take a look:
Smart fabrics, sustainable fashion and the ongoing tariffs dispute were only a few of the hot topics at this year’s MAGIC, the biannual fashion trade show that brought about 80,000 attendees to Las Veg
Virtual Reality (VR) is a powerful sales and marketing tool, and with a little planning, it can help your company become the focal point of any event. Of those that try VR, 81 percent say they tell their friends about the experience and 79 percent seek to try it again.
Think WrestleMania has nothing to offer trade show organizers?
The second quarter of the year continues full steam ahead as organizations covering all facets of the trade show and events industries continue their strong hiring and promoting activities to fill key positions and reward hard-working staff with elevated titles
We hear it all the time: video marketing is the way to go to help your business grow. Millennials want video.
