Santander Arena

Address:
700 Penn St.
Reading
Pennsylvania
19601
USA
Venue contact telephone
610 898-SHOW

Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!