Blogs

Sep 23, 2021
In the face of the COVID-19 pandemic, the events industry was forced to quickly pivot to an alternative format incorporating video and networking software, and virtual events soon became the norm to keep the industry moving safely.   Now that venues have reopened, and a pathway to normality is forming, hybrid will continue to play a crucial role in allowing organizers to combine the best features of virtual, such as global accessibility, with the elements that make live events so popular, like networking.  Try using this toolkit to help you navigate and make the most of this new era of the… more
Comments (0)
Sep 21, 2021
There’s an interesting debate raging at the moment. It’s focused on whether hybrid events are here to stay or if the world will merely return to business as usual and resume in-person events. It’s an important conversation as the “return to normal” continues running up against new COVID variants, but the decision doesn’t need to be a binary one.  Even as in-person events make a comeback, companies can and should include a virtual component in their events. It’s a relatively easy—and cost-effective—way to “upsize” smaller events into larger ones that reach more people.  There is a sense in… more
Comments (0)
Sep 16, 2021
Today’s marketing teams are focused on engaging with the thousands of prospects and customers in their contact databases to generate awareness. Once you have that prospect engaged, the next step for any customer in their journey is education.   Customers need to evaluate the companies they want to work with. That process includes attending trade shows, corporate events, webinars, one-to-one meetings, sales meetings, expert meetings and executive meetings. But sessions are where prospects learn more about a product and specific use-cases. Sessions: Uses and Types Sessions can educate… more
Comments (0)
Sep 14, 2021
Humans love to measure things and put names to them. We create measurements for individuals such as IQ and EQ as well as organizational maturities of all kinds. So, it only makes sense to add one more to this ever-growing list of quantification: data maturity. An event organization’s data maturity is the level of the staff’s understanding, adoption and utilization of available data to guide decision making, ideation, product development and procedural improvements. It may just be one of the single most important measures you can assess. In today’s dynamic exhibitions and events industry, the… more
Comments (0)
Sep 08, 2021
When was the last time you attended a great company event? For many people, it was at least a year and a half ago, before the global pandemic and resulting lockdowns took hold. In part, this is because we instinctively think about an “event” as something that happens in person. But more pertinently, it’s because most events held in the digital realm have yet to be as immersive as their in-person equivalents, and hence, they’re destined to be more quickly forgotten.  Virtual event organizers have struggled to deliver a positive audience experience, whether due to tech and connectivity issues… more
Comments (0)
Sep 02, 2021
In the past several weeks, I have traveled to several cities across the U.S. for different-sized trade shows and industry meetings. As a frequent business traveler pre-pandemic – at least a few times a month – I will tell you that traveling right now is simply not quite the same as it used to be in more ways than one. In short – PACK YOUR PATIENCE – and realize that everyone, and I mean everyone, is doing the best that they can in a challenging environment.   Also – work with your hotels, venues and CVBs to find out what impacts there may be on any of the points below in their cities and… more
Comments (0)
Sep 02, 2021
Open your calendar on any given day, and chances are good that it looks nearly identical to the day before: chock full of video meetings and conferences. Meeting after meeting can be taxing enough, but those held in the digital realm are leading to a phenomenon known as “Zoom fatigue.”  This seems almost counterintuitive, as little effort is required to attend. However, there are many reasons why virtual meetings and conferences feel so exhausting. For one, they require an exorbitant amount of eye contact. No longer are you looking around a room as people speak; your attention is directed… more
Comments (0)
Aug 31, 2021
There’s a certain energy on a trade show floor that is wildly thrilling. To call it sensory overload would be an understatement. There are the perfectly positioned booths, of various scales and designs, the bright overpowering lights, the smell of the fresh carpet, the sounds of bustling vendors frantically talking to as many people as they can, the amplification of the demos happening all over with people on microphones and, of course, the squishes and squeaks of the tchotchkes collected at every turn. Then there is that underlying feeling of pressure in the air that you can sense from each… more
Comments (0)
Aug 26, 2021
“Become comfortable with permanent uncertainty.” ~ Unknown Since March 2020, your lives as planners, show managers and suppliers have been nothing short of topsy-tervy. For many seasoned event professionals, the last 19 months are new to someone whose planning cycle is three to five years in the future.  While many are touting a “new normal,” what is that exactly? And how do you pivot when your local, state or federal government changes direction? What happens when you have attendees who want to cancel or come at the last minute? One guiding principle is to stay calm.  Let’s talk through… more
Comments (0)
Aug 20, 2021
Since the beginning of July, I have been to several trade shows and events all over the U.S. and inevitably when I talk to people afterward, one of the very first few questions they ask is "how many attendees and/or exhibitors were at the show?" Jennifer Hoff, president of Taffy Event Strategies and Trifecta Events, said that after she and her team recently ran the Coverings trade show in Orlando, she was asked the same thing about attendance at the event. “I told them ‘You are asking the wrong question!’” Hoff said. In the middle of a pandemic, with a show that has a heavy international… more
Comments (0)

Partner Voices

Dallas is home to some of the most impressive meeting spaces in Texas. The Kay Bailey Hutchison Convention Center Dallas is rated one of the top convention centers in the nation, and many Dallas hotels are well-equipped to host outstanding events of all sizes. But if you are looking for something truly unique, Dallas has plenty of that, too.