Blogs

Jun 21, 2018
Show organizers, you all are truly the unsung heroes of events. As soon as one event is over the process of finding companies to rent exhibit space to starts all over again. The grind doesn’t really go away, right? The only two reasons for this churn would have to be either: those companies are no longer in business or the cost of the show hasn’t yielded enough new business to justify going again. I have yet to go to a trade show where I can honestly say the foot traffic is sparse. So, for non-returning exhibitors, the issue must either be that there aren’t enough of their ideal customers at… more
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Jun 19, 2018
What is Structured Data? Simply put, structured data is a way for web developers to help search engines understand the content of your page. It is markup added to a web page that tells a search engine like Google specifics about your page information. Google’s crawler can do amazing things but it can’t always pull the right information from a web page. For example, if you own a restaurant and have a website, Google can’t automatically decipher the name, address and hours for your restaurant without a little help. That’s where structured data comes in. If you embed specialized markup in your… more
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Jun 14, 2018
If you are like many exhibitors, industry trade shows are an opportunity to put your best foot forward. You have a captive audience of customers, prospects and industry peers that demand you go all out to position your company, products and services in the most positive light.  How do you do it? For starters, you should be leveraging the suite of ever-evolving event technologies rather than taking a formula approach and using exactly what you did last year. Using a fresh approach, driven by leading-edge event technologies, will enable you to create the greatest impact. Begin with a strategic… more
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Jun 12, 2018
I’ve been in the brand experience business for more than 20 years. During that time, I’ve learned a thing or two about what makes a sponsorship work and why.  For most of our clients, it all comes down to budget. There’s a lot to accomplish and there never seems to be enough money. This is why sponsorships are so attractive – they provide an additional source of revenue to help offset costs and an additional activation to complement brand strategies. At the same time, that doesn’t mean we should just plop a sponsorship into an event and pat ourselves on the back.  When I went to work for… more
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Jun 07, 2018
While trade shows are predominantly still in-person affairs, there is an increasingly important digital component that goes into making an event a success. Your business’s participation in a trade show should involve your entire network – and your social channels are critical in engaging with and building your audience. With these five tips for incorporating social media into your next trade show, you’ll be sure to capitalize on your efforts and make the event worth your while.  Hashtags Are Your Friend At least on certain networks. Use them on Instagram and Twitter; leave them out on… more
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Jun 05, 2018
Due to recent attacks on public events, it is becoming increasingly important for conferences and events to review their security. As the Head of Security of Swedish security and luxury hotel At Six in Stockholm, I have created six tips on how to achieve more secure public meetings and events. There is an increased need and demand for security hotels due to the many tragic incidents in the last years. Security issues need to be more prioritized in the hotel and conference industry today. As a meeting place for large groups of people, we must do our utmost to ensure their safety as much as we… more
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May 31, 2018
I love the challenges they bring. I love the successes we share.I love the people they embrace. I love the anticipation from standing there on opening morning, through months and thousands of hours of hard work from everyone involved, to see people turning up. To see people walking in, with their own little face of excitement about what they're going to see today.Which leads me on to my point for Global Exhibitions Day 2018. People.GED is a day chosen to celebrate our industry and tell people on a global scale how great we are. How diverse we are. How exciting we can be! It's also a day for… more
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May 30, 2018
For many corporate marketing or event departments, getting approval to add employee headcount is close to impossible. You may only have enough work to justify a part-time resource, or your events may be seasonal. Hiring a contract event manager can be a great way to make sure you get what you pay for, without excess overhead. What — you have some doubts? Let us guess: “But will they do as good of a job?” “How hard will they work if they’re not officially part of the company?” Important questions, certainly. Of course, you want to hire professionals who believe that “do good work” is a… more
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May 24, 2018
Organizing and planning your business expo or event is difficult enough, let alone trying to get people to show up! Unfortunately, relying on the distribution of flyers, mail invites and word-of-mouth will not guarantee you the results of a successful event. Luckily, utilizing the power of social media allows you to expand your audience reach and generate buzz about your event online. Here are some social media tactics that have remained relevant, as well as upcoming trends to be aware of: 1.The Facebook basics With over 650 million active users, this is a slice of the pie you can’t afford… more
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May 22, 2018
There’s no one secret to success when it comes to pulling off a successful trade show. Your preparation, goals, staff and presentation all contribute to your success and it pays to reflect on what you did well and where you can improve for the next time. A properly thought-out and well-written post-show report will be your blueprint for an improved showing in the future. Prepare and Take Notes Trade shows can keep a person very busy, there are a lot of things that need to be done and you’ll probably have a lot on your mind. Make an effort to find some time to write some notes over the… more
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