Blogs

Jun 29, 2022
Over the past two years, event experience leaders showed agility in the face of constant change as they pivoted to virtual and hybrid formats, offering experiences that engaged attendees while safeguarding against the spread of COVID-19.  Today, as restrictions loosen and people begin to feel more comfortable meeting, the demand for in-person events has returned. In-person and hybrid events held on Bizzabo’s Event Experience OS increased 255% between Q4 2021 and Q2 2022, while the volume of virtual events remained steady, according to analysis of aggregated data. These events will occur in a… more
Jun 22, 2022
Trade shows are back. Kind of.    While the pandemic put the kybosh on trade shows for the better part of two years, conference and event organizers, as well as meeting planners and associations, ushered in 2022 with a sense of optimism. After all, trade shows couldn’t be put on hold indefinitely. There were sales pipelines to fill, products to announce and customer relationships to maintain. The belief among many was that trade shows could be scheduled, organized and executed just like the good old days of 2019.   And trade shows are forging ahead to pre-pandemic times. Kind of.   The… more
Jun 15, 2022
Event marketing is on the rebound following a nearly complete shutdown during the pandemic and its aftermath of staffing shortages, resource gaps and budget cuts. The question for event marketing and operations leads is how to recover and grow revenue and attendee numbers with less. District Marketing and Bear Analytics recently hosted a webinar to discuss strategy and tactics for attendee acquisition gains. Here are some of our key tips and takeaways. Read the Tea Leaves  Assessing the needs of the marketplace right now is both challenging and exciting. For the most part, the tenor and… more
Jun 08, 2022
You’ll find tons of metrics and insights reported across all the virtual event marketing platforms you use. They can help paint an overall picture of your virtual event’s success, but some are much more telling than others when it comes to event evaluation. Navigating this deluge of data at every stage of your virtual event marketing campaign can be challenging. In this blog, we’ll explain how to measure the success of a virtual event using just a few powerful key performance indicators. What are the best virtual event KPIs for each stage of your event marketing campaign? Early-bird period… more
Jun 01, 2022
The event tech marketplace is a unique animal, reflecting the industry it serves. There are a handful of event technology providers that offer a broad swath of functionality. They’ve built integrated enterprise systems offering services like registration, housing, speaker management, exhibitor services, floorplan management, virtual events, mobile apps and more, all within one system, database and brand. Of course, there are many more vendors that offer a more singular functional set that, in some cases, are considered “best-in-class” offerings. These products often provide a deeper set of… more
May 25, 2022
In the past few years, audiences experienced much more than just a pandemic (which would’ve been enough on its own). People also experienced extreme isolation, civil unrest, a worsening climate crisis and many moral dilemmas that changed their internal and external perceptions. As a result, event attendees have placed greater importance on values: what brands stand for, what stances they take on political and social issues, how they treat employees, whether their practices are sustainable and more. According to Ipsos, the link between consumer and brand values has grown significantly.  This… more
May 18, 2022
Our words matter. We often use them at our events or in our teams to communicate ideas, convey passion, express creativity, articulate intelligence, radiate confidence and exude wit. But choose the wrong ones, and you’ll become the insensitive event staff or coworker.   Assuming you don’t want to be that person, let’s explore some commonly used words at trade shows and conferences, or phrases that are either past their expiration, culturally appropriated or downright offensive, and what you can say instead to demonstrate your intellect, wit and inclusivity!   Guru  When we refer to someone… more
May 11, 2022
In the “Friends” episode, “The One With the Cop,” Ross buys a new couch. He opts to carry it up to his apartment instead of depending on professionals. Who can forget that iconic scene where he shouts, “Here we go! Pivot! PIVOT! PI-VOT!” We can give Ross some credit for drawing up a plan to get the couch up a narrow stairwell. But it isn’t long before he abandons the plan and suggests Rachel and Chandler just follow his lead. Alas, he’s left with a sawed-in-half couch and a $4 store credit. He should have called in the professionals. The event industry spent the better part of 2020 and 2021… more
May 04, 2022
Today’s event attendees are less driven by product than they are by purpose. For instance, 85% of people around the world are making more sustainable purchases. As a result, 83% of organizations are taking sustainability into account when planning events. This audience shift toward values offers a tremendous opportunity for companies willing to be empathetic and transparent. As an event marketer, you need to take this change seriously. You must determine how to communicate not just the features and benefits of your products during events, but also your company’s compassion and demonstrable… more
Apr 27, 2022
Since the onset of the pandemic, the FBI has reported cyberattacks to jump by 300%. No, that’s not a fabrication. These are the salad days for cybercriminals. As the office space abruptly entered our homes, and that includes both physical and electronic environments, more workers have become lax with their cyber precautions. It’s a natural response to adversity and change: Hunker down and simplify the things that you can control until the storm of chaos passes. The storm may be passing by, but what it’s leaving behind is looking quite different than the past. We’re clearly not all headed… more

Partner Voices

Visit Dallas is thrilled to announce the approval of a 2.5 million square-foot convention center with 800,000 square feet of exhibit space and 300,000 square feet of breakout area, including 160,000 square feet of ballroom. “This news is a game changer for Dallas and will put our city on the map as the preeminent large-city convention and meeting destination in the nation,” said Craig Davis, Visit Dallas President & CEO.