Blogs

Feb 14, 2019
“Friction” has become a recent buzzword used to describe a break down in the sales process. Anything that causes your customer to hesitate is friction. Removing friction ensures customers and visitors can easily buy from you.  Visitors attending trade shows are looking to make deals, buy things in large quantities and sign contracts. Friction on your exhibition booth will inhibit deals at the expo and limit your contact with visitors. Use the guide below to remove the friction from your exhibit and increase your sales. Attracting and Qualifying Leads Incorporating interactive elements on… more
Feb 12, 2019
International trade shows offer a unique opportunity for brands to expand their market share and reach out to an audience they might otherwise have difficulty connecting with. However, actually achieving success at an international exhibition requires careful planning, especially given the costs involved.  From choosing between custom or modular exhibition stands, through to selecting the exhibition services you are going to offer attendees, there are a number of crucial decisions that must be taken. Here are seven simple steps that can help you achieve your objectives and improve your… more
Feb 07, 2019
As the proud marketing director of TSNN and the celebrated TSNN Awards, I know real connections are the lifeline of our industry. But how acquainted are we, really?  Healthy relationships — business or otherwise — are essential to success. They require genuine, respectful connections and a few foundational characteristics. We all know this, yet when was the last time you got down to the nitty-gritty of truly investing in the people around you? I don’t mean simply online or being distracted by your device while “talking” to someone face to face; I mean slowing down enough to engage in the… more
Feb 05, 2019
Another month, another trade show. Your company attends so many, they should have the process down to a science. And yet, it often feels like people are reinventing the wheel with each show.  Unfortunately, you’re not alone – this is a very common story! But here’s the good news: This is exactly the type of situation where Trigger Systems can be super useful! Trigger Systems, Explained First things first: What’s a Trigger System? Don’t worry, you haven’t been living under a rock – Trigger Systems are something that we kinda made up. In its most basic form, a Trigger System is a… more
Jan 31, 2019
The new year is in full swing and it’s time for you to make your mark in the exhibition world with show-stopping stand design, excellent customer service and innovative ideas. But before you can start deciding or where or what to exhibit, you need to be clear on what you hope to achieve. By resetting your exhibition goals for 2019, you can more efficiently develop your exhibition strategy and measure its success. I’ll take you through a simple process to help you determine what type of goals you should be setting and how you can develop them. What type of goals should I have? Exhibitions… more
Jan 29, 2019
Thanks to technology, the trade show space continues to evolve. From digital mapping and augmented reality to IoT and predictive analytics, event marketers have a plethora of tools at their disposable to make their events more impactful than ever. While significantly less flashy than an immersive VR environment at your booth, one tried and true way to impact the ROI of your event is through strategic events and meetings.  Whether they include engagements between executives, subject matter experts, prospects, customers or analysts, strategic meetings help drive business forward. Strategic… more
Jan 24, 2019
Personalization, pops of punchy color, elevated tech features and rich, supple fabrics and textures are all new trends in furniture design that we’ll be seeing in 2019.  Color and pattern trends that will dominate the year include warm toned seating and earthy and energetic color pallets. Mixed materials, Modern Industrial Chic with luxe fabrics and details, and upgraded tech all top the list of design trends in the new year.  Custom events that speak to your client’s unique aesthetic and brand story are paramount in 2019. Make your client and your event stand out with personalized elements… more
Jan 22, 2019
Today’s speaker marketplace comprises literally thousands of speakers who are potentially available as a keynote or featured speaker for your association’s events. How do you know if you are making the right choice before you commit to a speaker and perhaps paying a very large speaker fee?  Here are some myths and truths when it comes to selecting your keynote or featured speaker. Myth No. 1: The higher the speaker fee, the better the speaker. Speaker fees are based on two things: 1., The demand for a given speaker and 2., the perceived demand that the speaker feels exists and how much… more
Jan 17, 2019
It is another year of planning your annual trade show and it’s time to start calling the same exhibitors to see if they will register again. Wash. Rinse. Repeat. You aren’t asking them if they are getting value, if they are getting leads or closing business on those leads. Is it time to ask yourself if you need to reimagine the way you run your show?  Even if your number of exhibitors hasn’t decreased, it still may be time to be thinking about the longevity of your event. We all remember what happened to Blockbuster! Here are some ways that you can reinvent your trade show to increase… more
Jan 15, 2019
Event professionals at trade shows and exhibitions expect a display of seamless integration of the latest event tech. Event tech trends have evolved at a rapid pace continually in the past few years, creating ways for the new tech to accommodate in the events industry.  The events industry welcomes the dynamic and new elements of surprise that raise the attendee engagement at exhibitions. “Around 80 percent of planners embed a tech requirement in their initial request, but with a growing understanding of technology’s role in delegate management, feedback and ROI, that figure is rapidly… more