Blogs

Aug 19, 2019
Within a few days of returning from a trade show, it’s important to get together with your team to review the event’s successes and failures. Your booth staff will have fresh memories of what went well or wrong, and those staff who didn’t attend the event will likely have early impressions of any resultant sales or leads.  To ensure you capture this feedback in a way that can guide next year’s exhibit, we’d like to offer up the following list of staff questions. Pre-Show Marketing Did attendees mention any of your pre-show communications? Which advertising and marketing channels seemed to… more
Aug 14, 2019
Managing an event can feel like a cat rodeo, with huge groups of people headed every which way and different things on their minds. It’s easy to become frustrated when attendees do not do what we want them to do. Event planners predict behaviors based on activity history, then use those projections for forecasting and budgeting. When the target audience does not “behave” as projected, it can impact the success of the event. Don’t sit by and watch. Here are nine actions you can take to achieve desired attendee behaviors.  9. Master Segmentation to Help Your Audience Hear You Audience… more
Aug 12, 2019
Taking part in exhibitions and other events is key for businesses to create new leads, nurture relationships and promote their products or services.  Nowadays, there are trade shows for most industries, providing great opportunities to reach new audiences. But with some of the biggest exhibitions attracting thousands of exhibitors, how do you ensure you not only stand out from your competitors, but also achieve a good return on investment? Plan ahead Planning is one of the top priorities when it comes to maximizing your results at exhibitions, so make sure you have a clear strategy in… more
Aug 07, 2019
Trade shows are costly – there’s no way around it. They often yield great results, but the initial investment can be daunting. Renting the booth space, booking travel arrangements and lodging, and advertising attendance can all add up.  Here are nine actionable steps that you can take to increase your success without eating into your return on investment.   Register Early for a Good Location The phrase “the early bird gets the worm” comes to mind. There is a lot of benefit that comes from completing your event research early and determining which shows you want to attend long before… more
Aug 05, 2019
After years of hosting seminars at Skyline Entourage, one thing has been made very clear to me: as marketers, we very often face similar struggles when it comes to organizing and implementing successful trade shows. One of those pain points is booth staffing! If you can answer yes to any of the following or if you know someone who is struggling with similar issues, keep reading or kindly share. Ask yourself: what type of booth staffers do I have on my roster for my trade shows? The “I hate traveling” reluctant staffer The “Oohhh we’re going to Vegas?” vacation mode staffer The “I’ll see… more
Jul 31, 2019
Imagine you’re managing a team of sales reps attending one of the largest conferences in the world. Now imagine that you can stay back at the office and see the meetings that each sales rep has scheduled, where the meetings are located, and you won’t have to chase down your team members to update everything post-event. Sounds like a fantasy, doesn’t it? We all know that the reality of managing meetings while attending or sponsoring conferences and trade shows means spreadsheets on spreadsheets on spreadsheets. You need your spreadsheets so you have some semblance of organization heading into… more
Jul 29, 2019
Like any great band, a client and their experiential agency need to work in unison to create impactful immersive experiences for their event guests. The players need to know the setlist, the right grooves, what to be careful of and how to crowd surf in the mosh pit. Okay, maybe there’s no mosh pit, but certainly, the team needs to know how to work the room.  “I’ve said this over and over again, but I love being in a band.” – Ringo Starr Step one: work as a team. There should be no delineation between the client and the agency team. Have you ever seen a guitar string break while a band is… more
Jul 23, 2019
The frequency and intensity of disasters are increasing, from mighty hurricanes hurling through warm ocean waters, to shifting tectonic plates that build earthquakes, to atmospheric weather patterns that create wide-scale floods. Through it all, critical operations need to be up and running for our communities, companies, survivors and families.  Field Innovation Team’s Disaster Simulation Labs use a process called “design thinking” to help emergency preparedness teams better understand the problems they need to solve, identify whom they are solving them for and why, and prototype how they… more
Jul 22, 2019
You can essentially tell Facebook, “Hey, here are all the people who have registered for my event already — go out and find more of them, please!” Event planners invest blood, sweat and a lot of tears into producing successful events, yet most are missing one key element to achieving amazing results. This element is being used to sell millions of products and services across the world in other industries, but is often ignored within the event planning community. The one thing missing? A correctly set up Facebook Pixel on event landing pages and websites. Facebook Pixel is a small piece… more
Jul 17, 2019
Trade shows, expos, fairs, fundraisers, you name it – events are changing and integrating new technologies to make the experience more engaging and interactive for participants. Event planners are working hard to improve the guest experience and make visits memorable and engaging. But time and attention are limited, and finding the right mix of tech can be a challenge.  Technology serves an important role in the success of events but must be user-friendly and complement the event’s goal. If the time and effort to use certain tools outweighs the value, it can overwhelm visitors.  Below are… more