Blogs

Dec 06, 2018
For many larger, tech-savvy companies and event venues, when a software need arises, a similar discussion takes place: is this something we can build and maintain ourselves, or better to invest in a third-party system to meet the need?  The market for event management software - spanning everything from venue management to ticketing, analytics, marketing and more - is growing at a phenomenal rate, and a recent report estimates the market to be worth 11.06 billion by 2020.  In this piece, I’ll break down some advantages and disadvantages of each side of the buy vs. build discussion, with a… more
Dec 04, 2018
Traditional seminar spaces are a thing of the past. Replacing them are engaging, tech-enabled, bespoke spaces that are beautiful, functional and sharable. Events should feel tailored to each attendee and excite from start to finish. By rethinking what each attendee needs from your seminar space, utilizing tech-enabled furniture and understanding the need for collaboration, you can create a space that feels daring, yet completely practical.  Use these tips to create a fresh and engaging space that works for your client and your attendee.  Connect to Tech: The best technology integrates what’… more
Nov 30, 2018
All trade shows, conferences and other events primarily exist for one reason: to allow the opportunity for face-to-face selling between attendees, exhibitors and sponsors. Of course, there are other reasons for events, such as education, but a trade show is its own ecosystem and its goal is to have growth with the perfect balance of qualified attendees and exhibitors. For the purposes of this article, the word “exhibitors” also includes sponsors. How do I increase my event attendance on a consistent basis? Take a look at the four key selling points that are outlined below and you might find… more
Nov 27, 2018
In my first article, we discussed Goal Setting, Booth Design and Pre-show Marketing, which will all lay the foundation for your next trade show. Whether it is one, two, three or four days long, there is work to do. At the very least, companies are spending at least $10,000 to exhibit at a show and for the largest shows, larger companies will spend well over $1 million. That $10,000 investment to one company may be a much bigger spend to that company than the $1 million is to another. In any case, execution and ROI are vital. Therefore, the hours on the show floor and even before and after… more
Nov 26, 2018
When the event is over and you’re basking in the glow of success, nothing can put a damper on your hard work quite like seeing the post-event pile: huge stacks of leftover or discarded handouts and publications, bins full of packaging odds and ends, boxes full of promotional items that can’t be used again. The accumulation of trash after a typical event not only affects the environment but also your bottom line (more dumpster rentals = more costs!).  Reducing event waste isn’t a one-step quick fix, however. To be most effective, you need a collaborative experience that gets everyone… more
Nov 20, 2018
#7.  Fudge your trade show exhibiting show deadlines. We all know people who procrastinate. And sometimes, the enemy is us! One of my favorite old country-western songs talks about “living my life one step ahead of behind.”  And, with more and more time poverty in our lives, even if you don’t procrastinate, you can still get “behinder and behinder.” Some days I feel like I’m meeting myself coming around the other end! Building some spare time into your show timeline will give you a little cushion between when you originally planned on having a show task done and when it will really happen… more
Nov 19, 2018
The day of a trade show can be hectic but it’s also when all of your pre-event efforts will pay off. The time you spent tracking and managing segmented guest lists will now help you prioritize how you interact with guests at your booth. The clear value proposition you developed and integrated into your pre-show promotions will help increase traffic at your booth. Your Twitter presence has boosted your brand’s visibility and given you insight into attendees’ interests and behaviors.  But in order for all of this to translate into clear leads and opportunities, you have to make sure your booth… more
Nov 19, 2018
Trade shows are a fantastic way to establish yourself in your industry and collect tons of leads. However, the best ways to manage the leads and contacts you collect, as well as the visitor experience can be hard to manage. After all, you only have a small assigned area to effectively pitch yourself, engage your visitors and capture contact information! Thank goodness for mobile apps. Now, countless apps have been developed to streamline trade show operations seamlessly - and most don’t even depend on wifi. (After all, wifi may be nonexistent or spotty at best in large convention centers… more
Nov 15, 2018
Chad Frank is Vice President Sales, Event Solutions for SmartSource Computer & Audio Visual Rentals. Chad is an innovative sales professional and leader known for thinking “outside of the box” as well as his strong customer service and relationship skills. Like all technology, helping staff learn how to use event technology and benefit from its performance features is essential to deriving a high return on that investment. Regardless of the fact that event technology is rented and used for a short term (the duration of the trade show or conference), it is still important to properly… more
Nov 08, 2018
For more than 25 years I have worked in the trade show sales and management industry. In that time, I have sold and managed well over 150 events in more than 20 countries on six continents and seen both incredible successes and epic failures by exhibitors. I thought I would share some best practices that I have observed and heard over the years from exhibitors and industry colleagues.   If your company is deliberate in trade show planning, goal setting, execution and post-show lead follow-up, your exhibits program should be very successful. If you aren’t deliberate and proactive, then there… more