Desi Matel-Anderson is the Chief Wrangler of Field Innovation Teamand CEO of the Global Disaster Innovation Group. Desi is the first and former Chief Innovation Advisor at FEMA and Think Tank Strategic Vision Coordinator. During her tenure at FEMA, she led the first innovation team to Hurricane Sandy to provide real-time problem-solving in disaster response and recovery and ran think tanks nation-wide to cultivate innovation in communities.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience