Desi Matel-Anderson is the Chief Wrangler of Field Innovation Teamand CEO of the Global Disaster Innovation Group. Desi is the first and former Chief Innovation Advisor at FEMA and Think Tank Strategic Vision Coordinator. During her tenure at FEMA, she led the first innovation team to Hurricane Sandy to provide real-time problem-solving in disaster response and recovery and ran think tanks nation-wide to cultivate innovation in communities.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!