Eric Misic is the VP of Business Development and Co-Founder of Bear Analytics. Serving as Bears’ data evangelist, he uses his 15 plus years of trade show, conference and large association event experience to ensure Bear’s solutions are actionable for the marketplace and can be easily translated to accelerate growth in marketing, attendee acquisition, and sales activity.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!