As Senior Director of Engagements and Analytics at Bear Analytics, Marissa Maybee shapes spreadsheets and exports story and forward-looking insights into data to help empower clients to grow their events and engagements.

Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!