Michael Balyasny is the Founder and CEO of Attendify, a mobile event technology and engagement company, where he drives the company’s strategic direction and mission to bridge the gap between digital and event marketing.

Partner Voices

Business success — you may think it’s all about the bottom line, but savvy CEOs like those at Apple, Starbucks and IKEA know otherwise. Although profits play a big role, it’s also important for companies to be socially responsible by considering their impact on the environment, their local economy and their customers. One way that companies can practice corporate social responsibility (CSR) is by incorporating it into company events.