Michael Balyasny is the Founder and CEO of Attendify, a mobile event technology and engagement company, where he drives the company’s strategic direction and mission to bridge the gap between digital and event marketing.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!