Robert Edwards is a Manager of Dynamic Technology Solutions at SmartSource Computer & Audio Visual Rentals with over 12 years of experience in high performance, interactive event technology.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience