industry-news

Launching Successful Running Shows Is a Marathon, Not a Sprint, According to Raccoon Events CEO Mike Seaman

While some exhibition companies are doubling down on fine-tuning their existing events and waiting for 2022 to re-launch their in-person experiences, some are seeing this challenging period in our industry’s history as the perfect time to debut brand-new trade shows for underserved markets.

ReedPop Launches Fandom Marketplace “The Haul” Built by Spaceshop Commerce

Spaceshop Commerce and ReedPop have partnered to launch “The Haul,” a virtual pop culture and fandom marketplace, built with Adobe Commerce.

The Haul integrates ReedPop’s digital and live events with a product marketplace featuring some of the biggest brands in pop culture, along with exclusive items from artists and retailers, replicating the fan-to-exhibitor discoverability found on the showfloor at their live conventions.

IAEE’s Expo! Expo! 2021 in Philadelphia Is the Latest Show to Require Proof of Vaccination 

Amid a growing trend to put strict health and safety protocols in place at events, the International Association of Exhibitions and Events (IAEE) has implemented a COVID-19 vaccine requirement, among other safety measures, for all in-person attendees and exhibitors of the hybrid

New Business Deals: HMP Global, Levy, CompuSystems and More Forge New Business Agreements, Extend Partnerships

As the trade show industry continues its pointed focus on recovery, event organizations are once again making acquisitions, establishing new partnerships and extending existing agreements in preparation for a robust return to face-to-face events. Here’s just a sampling of some of the new business deals that have been happening across the industry since the start of the summer. 

Tarsus Partners with Hong Kong-based Association on International Electronics Circuit Exhibition Shenzhen

London-based Tarsus Group entered into a partnership with the Hong Kong Printed Circuit Association (HKPCA) to be a supporting organization, and together with other organisers, will jointly produce the world's leading printed circuit board event, the International Electronics Circuit Exhibition Shenzhen (The IECES Show), from

Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: